Posts tagged ‘Harajuku’

June 2, 2012

Tokyo fashion and the amazing Style Arena website

Tokyo fashion and the amazing Style Arena website

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

The website called Style Arena (http://www.style-arena.jp) is awash with the latest fashion styles which are impacting on the fashion scene of Tokyo. Internationally, Tokyo is one of the most vibrant fashion scenes on this planet because of the fantastic diversity of the fashion scene in this high octane mega city. Therefore, individuals from all over the world are fascinated by the latest vibes hitting the streets of this fabulous metropolis.

Of course you will have many high quality websites highlighting Tokyo fashion. However, it is difficult to surpass Style Arena when it applies to the collective coverage of different fashion districts. Also, Style Arena isn’t focused on any particular boutiques like some other websites nor is this website limited to an over emphasis on one particular angle or special district in Tokyo. Instead, Style Arena updates the “real vibes” hitting Tokyo and gives ample information about the individuals who are highlighted. For this reason, this buzzing website stands out because of the angles which are highlighted and the lovely quality which is portrayed by their in-house images.

The Style Arena website is maintained professionally by the Japan Fashion Association all year round. Therefore, you will see regular updates of new images and important information related to the vibes of Tokyo. Another major theme of this adorable website is the international feel. This applies to the interactive nature of Style Arena which can be viewed in Japanese, Chinese, English, and the Korean language.

This angle highlights the amazing professionalism of this adorable website and that the Japan Fashion Association is fully aware about the power of Tokyo fashion. In this sense, Style Arena can’t be matched when it comes to this fantastic feature. The same also applies to the images of street fashion which isn’t tainted by bias unlike some other websites, which are too predictable after viewing time after time. Therefore, Style Arena is based on freshness and relating to the needs and requirements of the viewer.

On the current main page of Style Arena the vibes of Harajuku, Omotesando, Ginza, Daikanyama, and Shibuya, are highlighted. Thereby, people can not only view the stunning images on show but they can also read about important fashion factors. This notably applies to the respective favorite boutiques of individuals and where they bought their current clothes from.

Other (http://www.style-arena.jp/feature/special/ginza_rw_201203/) lovely features apply to the “Special” area and “Event Snap.” These two important features highlight the latest events in Tokyo and show the fashionable runways which express the stunning nature of Tokyo fashion. Like usual, the images match this area to perfection because the photos are elegantly done.

Throughout the year you will have articles and information about other amazing fashion districts in Tokyo. This entails focusing on Ebisu, Shinjuku, Shimokitazawa, Ikebukuro, Koenji, Nakameguro, Jiyugaoka, Yurakucho, and all fashionable districts of dynamic Tokyo. Alongside this you will have articles which highlight “New Tribes” and “Shops” of interest.

In a past article about Style Arena by Modern Tokyo Times it was stated that “Style Arena began in 2002 and in June this year this stunning fashion website will mark ten years. In all that time people have witnessed a website which highlights the Tokyo fashion scene with complete professionalism and care. This is clearly apparent by the layout, the user-friendly nature of the website, striking images of fashionable individuals in Tokyo, and updated information highlighting fashion companies, new trends, and other important areas.”

At Modern Tokyo Times we have no qualms about highlighting Style Arena and stating openly that this amazing fashion website can’t be surpassed, when it comes to “the real fashion angle” of this amazing city. This applies to the interactive nature of Style Arena related to language, images, information, user-friendly layout, unbiased focus on the Tokyo fashion scene, and other important areas.

It is also important to stress that for boutiques which are focused on the fashion scene in Tokyo – a wealth of essential information is being provided by Style Arena. After all, information about favorite boutiques and so forth is provided under the main image highlighted. This fantastic feature can be utilized by fashion lovers and the fashion sector alike.

If you adore Tokyo fashion and want to view the diverse nature of street fashion and the latest vibes hitting Tokyo. Then without a shadow of a doubt Style Arena is a must for all individuals who cherish the fashion scene of Tokyo. Style Arena is simply a cut above the rest when it applies to the collective fashion angle of buzzing Tokyo.

 

http://www.style-arena.jp

http://www.style-arena.jp/street/individual/dt/4917

http://www.style-arena.jp/feature/special/ginza_rw_201203/

Images in this article are not from Style Arena.  Please click on the Style Arena website to view the latest trends of Tokyo.

The images in this article belong to Modern Tokyo Times but please feel free to use our images. If you mention Modern Tokyo Times it would be appreciated but all images are for our supporters and belong to everyone because of our interactive nature.

leejay@moderntokyotimes.com

http://moderntokyotimes.com

February 4, 2012

Tokyo fashion vibes in Harajuku and Omotesando: Tokyo females 18-24

Tokyo fashion vibes in Harajuku and Omotesando: Tokyo females 18-24

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Fashion lovers all over the world know the power of Tokyo because this sector is ultra-competitive and vast sums are spent every year in order to get a piece of the “Tokyo apple pie.” The purpose of all the surveys done by Modern Tokyo Times is to get behind the hype of companies who dominate the international press and media in Tokyo in order to find “the real trends” of this buzzing fashion city. Of course, the surveys are based on individuals who adore fashion and the focus on the third survey remains within the female market.

This survey was based on 100 females who visit the fashion districts of Harajuku and Omotesando. The age group who answered this survey was between 18 and 24 years of age and the common theme was that all adore fashion. Harajuku and Omotesando were selected because both fashion districts are linked together and share this vibrant fashion area of Tokyo.  Also, Harajuku and Omotesando are internationally famous throughout the world and the back streets are awash with trendy boutiques and this fact compliments the extravagant main street which links both districts.

In an earlier survey related to females in the age group of 18 and 26 which was based on fashion throughout Tokyo and not limited to two fashion districts. Then when it came to favorite department stores and shopping malls it is clear that the findings from this survey highlight clear differences.

Therefore, the last survey highlighted that Lumine just came out on top from Marui and Shibuya 109. Laforet Harajuku just came behind these and Isetan was also selected favorably. However, when it came to this survey then only Laforet Harajuku of all the above is based in the districts covered in this survey. Not surprisingly, therefore, the findings for the favorite department store or shopping mall was different.

This applies to Laforet Harajuku dominating and being followed by Parco and Lumine. Lumine was still selected highly and this bodes well for this elegant department store and it was good to see Parco doing well in this survey. After all, it shows that different fashion districts will have certain bias towards individual companies and department stores. After all, everybody that took part in this survey loves the fashion districts of Harajuku and Omotesando. Given this reality then Laforet Harajuku held a distinctive advantage but it was noticeable that nobody highlighted Shibuya 109. This may hint at the rivalry between Harajuku and Shibuya?

Like in the previous two surveys the choice for favorite shops and brands was extremely varied but clearly some companies have been highlighted highly in all three surveys. In the survey based on the 18-26 year old age group throughout Tokyo then last time it was stated by Modern Tokyo Times that “Overall, the most popular fashion companies selected were Zara, Topshop, Emoda, Snidel, Sly, and H & M. This group was closely followed by Mercury Duo, Egoist, American Apparel, Forever 21, Moussy, Jouetie, and Laguna Moon. Likewise, the following tier which was just below the last group applies to Chanel, Tsumori Chisato, Marua, Rose Bud, Risel, Chloe, Dazzlin, Otoe, Comme des Garcons, Gucci, Lowry’s Farm, Miu Miu, G.V.G.V., Spick and Span, Unsqueaky, Earth Music & Ecology, Beams, SmackyGlam (Smacky Glam), Jill Stuart, Free’s Shop, Chelsea, Liz Lisa, and Lip Service.”

 

Also, in the survey before this based on the fashion vibes of Daikanyama and Jiyugaoka in the female age group of 18-30 the survey stated that “Mercury Duo, Zara, Snidel, Topshop, Beams, Laguna Moon, Spick and Span, Ingni, Lowry’s Farm and G.V.G.V., were selected several times with regards to favorite shop and favorite brand. Overall, Mercury Duo was mentioned the most but it was very close and many other companies were selected. This applies to Forever 21, H & M, Gucci, Deicy, Louis Vuitton, Ships, Egoist, Jupiter, Polo Ralph Lauren, United Arrows, John Lawrence Sullivan, Liz Lisa, Sly, Free’s Shop, Stella McCartney, Osmosis, Journal Standard, Adam et Rope, Loungedress, Earth Music & Ecology, Lip Service, Smacky Glam (SmackyGlam), D’issy, Urban Research, Sister, Dazzlin, Miu Miu, Ryza, Jill Stuart, Jeffrey Campbell, Vivienne Westwood, A.P.C., Toga, Frayi D, Rosso, and a few others.”

 

Interestingly, when it came to favorite department stores for females shopping in Daikanyama and Jiyugaoka, it was apparent that Marui, Lumine, and Isetan, were selected the most. After these three then Shibuya 109 and Laforet Harajuku also did well. Therefore, in this survey Parco showed its strongest showing and the findings are very interesting.

Turning back to the favorite brands and shops selected in Harajuku and Omotesando then like previously mentioned you did have a few companies who also showed up well in all three surveys. This notably applies to Topshop, Snidel, H & M, Zara, and Sly.

In this survey the companies that did extremely well applies to Topshop, American Apparel, H & M, Comme des Garcons, Beams, Zara, Togo, Tsumori Chisato, Chelsea, I am I, Bubbles, and Vivien Westwood. The next tier applies to KBF, Opening Ceremony, Ralph Lauren, Marc Jacobs, Forever 21, Journal Standard, Barbie, Dual, Snidel, PoPo, Jouetie, Sly, Wall, and Mina Perhonen. Overall, it is clear from the boutiques selected that the mix highlights the diversity of the survey and this applies to the fact that some internationally famous boutiques were selected alongside some lesser known brands.

The most interesting finding was that many of the boutiques which are highlighted in the international media when it comes to Harajuku fashion weren’t selected. Occasionally individuals did have certain items on that they bought from companies related to “kawaii fashion” but none were selected when it came to favorite shop and brand. Of the trendy companies which do get favorable mentions because of their unique styles then Grimoire and Candy Stripper were selected but overall the profile of major quaint styles weren’t highlighted in this survey.

When it came to the “favorite hair salon” question then Bloc and Shima once more did very well and Shima in every survey keeps on being highlighted favorably. Velo hair saloon also did remarkably well in this survey and other companies like YY, Ultra C, Rosso, and Lili were selected several times.

With each new survey then important findings are being made and clearly certain patterns are emerging. Also, each survey is highlighting the importance of each specific fashion district and the overall strength of department stores is clearly informative. Of course the surveys are limited because of the numbers involved but each new survey is helping to strengthen the collective findings.

In every survey many companies were selected in the third tier and fourth tier and amongst the boutiques which came out near the top it is clear that some common themes are happening. Also, in this survey major international brands like Prada, Issey Miyake, Miu Miu, Chanel, Yves Saint Laurent, and others, were also selected in the third tier and given the age group belonging to 18 and 24 then this showing is powerful.

Also, the diversity of boutiques selected is highlighting the vibrancy of fashion in Tokyo and that the market is ultra-competitive. All females selected in this survey value fashion highly and the fashion styles of women selected applies to mainstream elegant styles, student based fashion, and youth orientated fashion.

http://www.style-arena.jp

http://www.laforet.ne.jp/floor_guide/floor_1f_e.html Laforet Harajuku

leejay@moderntokyotimes.com

http://moderntokyotimes.com

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January 30, 2012

Tokyo fashion: Style Arena is an essential website for Tokyo fashion

Tokyo fashion: Style Arena is an essential website for Tokyo fashion

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

 

Style Arena http://www.style-arena.jp is an essential website for individuals who adore Tokyo fashion. Of course, you have many amazing fashion websites highlighting this amazing fashion city and clearly individual websites will be focused on different styles, angles, and other important areas. However, if you want essential information which is updated regularly and to view images of the Tokyo scene, then Style Arena comes highly recommended.

Style Arena is administered by the Japan Fashion Association and clearly this organization understands the need to relate to people in Japan and the international community. The interactive nature of this website is easily understood and you can read the website in Chinese, English, Japanese, and Korean. This is a real bonus and shows the care and passion of Style Arena in furthering not only fashion but greater cultural understanding.

Currently on the main page of Style Arena you can view the latest fashion scene in Daikanyama, Harajuku, Omotesando, Shibuya, and Ginza. This area constantly changes and areas like Ebisu, Shinjuku, Shimokitazawa, Koenji, Jiyugaoka, Ikebukuro, Nakameguro, Yurakucho, and all fashionable areas throughout Tokyo are highlighted.

Style Arena began in 2002 and in June this year this stunning fashion website will mark ten years. In all that time people have witnessed a website which highlights the Tokyo fashion scene with complete professionalism and care. This is clearly apparent by the layout, the user-friendly nature of the website, striking images of fashionable individuals in Tokyo, and updated information highlighting fashion companies, new trends, and other important areas.

Throughout the year (http://www.style-arena.jp/event/dt/7events are covered and if you click on the following link you will witness “real” Tokyo fashion. The care to detail, angle of images, clearness of each image, and so forth, are all done in a very appealing way. This applies to freshness and clearly the images relate to the fashion scene which can be seen in trendy areas throughout Tokyo.

The most essential and important angle from the view of Modern Tokyo Times is the information supplied alongside the images. For example, if you click on the latest images from Omotesando then immediately you will know about where the individual bought their clothes, their favorite brands, and other essential information.

From a marketing point of view this is amazing because immediately after viewing so many images you will get to know the latest trends. Also, information about favorite brands, favorite shops, and the brands that individuals are wearing on the day, is most helpful. Like always, this is done in true style and information isn’t overloaded and the same applies to the images.

Overall, if you want to know the latest fashion vibes of Tokyo then Style Arena must be on your hotlist.

http://www.style-arena.jp

http://www.style-arena.jp/street/individual/dt/4269

http://www.style-arena.jp/street/individual/dt/4290

http://www.style-arena.jp/street/individual/dt/4273

Images in this article are not from Style Arena.  Please click on the Style Arena website to view the latest trends of Tokyo.

leejay@moderntokyotimes.com

http://moderntokyotimes.com

January 10, 2012

Tokyo fashion vibes: views from young ladies in Tokyo aged between 18-26

Tokyo fashion vibes: views from young ladies in Tokyo aged between 18-26

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

Tokyo fashion is internationally famous and this survey was done online by Modern Tokyo Times. It relates to young ladies aged between 18 and 26 and key questions were asked about favorite places for fashion. All females who took part in the survey were selected once it became known that they regularly shop in trendy parts of Tokyo and that they adore fashion. In total, one hundred females took part and the findings are very interesting because it is fascinating to know the favorite brands and stores in this vibrant city. After all, the fashion market in Tokyo is huge and ultra-competitive.

Every female who took part in the survey resides in Tokyo or the surrounding prefectures of Chiba, Kanagawa, and Saitama. However, each female either studies or works in Tokyo and every single lady does her major shopping in trendy parts of this stylish and ultra-modern city.

Also, according to the survey it is clear that the major fashion districts were the most popular. This applies to Harajuku, Shibuya, Shinjuku, Ikebukuro, Omotesando, and Ginza. Despite this, other areas were also chosen and this includes Jiyugaoka, Aoyama, Daikanyama, Ebisu, Shimokitazawa, Ueno, and other fashion districts in Tokyo.

Another important factor is location because Ikebukuro was especially selected by young ladies who reside in Saitama prefecture and similarly, Ueno was picked by a few individuals who reside in Chiba prefecture. Of course, this wasn’t exclusive to all individuals who reside in these prefectures. However, you did have a noticeable common denominator when it came to young ladies living in Saitama prefecture because Ikebukuro gained from its strategic location.

This isn’t undermining the importance of fashion in Ikebukuro because in recent years this part of Tokyo continues to prosper and expand. Therefore, while the traditional department stores of Seibu Department Store and Tobu Department Store have always been the backbone of Ikebukuro. In recent times Lumine and Esola have given a boost to the younger fashion market. Given this growing angle, Lumine, Esola, Marui, Parko, and other famous stores catering for younger people, have galvanized the buzzing nature of modern Ikebukuro and people from all over Greater Tokyo shop in this fashionable district.

When it came to the question of the most popular fashion stores picked by individuals in the survey, then this part wasn’t so unpredictable. Of course, some of the ladies replied that they prefer individual fashion companies and not major department stores or famous shopping malls. However, for young Japanese, Korean, and Chinese ladies, who reside in the Greater Tokyo region, then Lumine just came out on top from Marui, Shibuya 109, and Laforet Harajuku. Isetan wasn’t far behind and a minor split occurred with the youngest ladies in the 18 to 22 years old bracket especially focusing on the first three places mentioned.

The question related to favorite shop and brand was extremely varied. However, while the majority of ladies selected a single favorite shop others mentioned their number one department store. Overall, the most popular fashion companies selected were Zara, Topshop, Emoda, Snidel, Sly, and H & M. This group was closely followed by Mercury Duo, Egoist, American Apparel, Forever 21, Moussy, Jouetie, and Laguna Moon. Likewise, the following tier which was just below the last group applies to Chanel, Tsumori Chisato, Marua, Rose Bud, Risel, Chloe, Dazzlin, Otoe, Comme des Garcons, Gucci, Lowry’s Farm, Miu Miu, G.V.G.V., Spick and Span, Unsqueaky, Earth Music & Ecology, Beams, SmackyGlam (Smacky Glam), Jill Stuart, Free’s Shop, Chelsea, Liz Lisa, and Lip Service.

In the final tier were many companies and in truth you have too many to mention. However, the list includes Osmosis, Grimoire, Heather, Louis Vuitton, Jeanasis, Journal Standard, Adam et Rope, Kaka Vaka, Opening Ceremony, Celine, Loungedress, D’issy, Urban Research, Frayi D, Rosso, Martin Margiela, Barak, Qosmos, Theory, Theatre Products, Alexander Wang, Ann Demeulemeester, Ingni, Another Edition, Miel Crishunant, and several others. Therefore, the complex nature of the list also highlighted the importance of places like Laforet Harajuku because several companies are located in this shopping mall and the same applies to Lumine and other department stores.

When it came to the “favorite hair salon” then Bloc, D & B, Shima, Za/Za, and Minx were the most popular. After this top selected group you have countless others but it is noticeable that in two surveys done by Modern Tokyo Times that Shima did well in both.

The findings will have limitations but clearly during the second survey related to fashion in Tokyo, it is clear that some similarities applied. This notably applies to favorite department stores, favorite hair salon, and many fashion companies were selected in both surveys but with slightly different results at the top.

Overall, it is clear that the survey highlights the buzzing nature of Tokyo fashion and clearly individuals picked both Japanese boutiques and international boutiques.

leejay@moderntokyotimes.com

http://moderntokyotimes.com

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January 8, 2012

Fashion in South Korea: Kpopsicle & the trends of Seoul, Tokyo and K-pop

Fashion in South Korea: Kpopsicle & the trends of Seoul, Tokyo and K-pop

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

Kpopsicle (http://kpopsicle.com) is a stunning South Korean fashion company which is based in South Korea and America. In recent years the buzzing nature of Seoul, Tokyo, Busan, Osaka, Kobe, and other major cities in South Korea and Japan have impacted internationally. This applies to Tokyo being one of the most fashionable cities in the world, the growing rise of K-pop (Korean pop music), kawaii culture, modern technology from both nations, anime, and a host of other factors.

Of course both nations are also famous because of their rich and unique cultures and Japan and South Korea share many common themes. Most notable, it was Koreans who introduced Buddhism to Japan and not surprisingly both nations also modernized rapidly because of the emphasis on education in both countries.

Kpopsicle (https://twitter.com/#!/kpopsicle_com/followers) fashion have harnessed the richness of Korean culture and put a heavy emphasis on clothes and accessories being made in Korea. The reason behind this is to guarantee extreme quality and to utilize the richness of fabrics, designs, and techniques in Korea, which creates such elegant clothes and accessories.

Therefore, Kpopsicle is aimed at providing stunning Korean style clothes, monitoring the fashion streets of Japan and the collective buzz of Asian style, in order to cater for the needs of modern and trendy women all over the world. At the same time, the company refuses to compromise with quality because this is the firm foundation of Kpopsicle. Given this, it is clear by the products on sale that the vibes of K-pop style, the streets of Seoul, Tokyo, Busan, Osaka, Kobe, and others can be felt, alongside the elegance of modern fashion which is highlighted through dramas on television in South Korea and Japan.

Throughout Asia K-pop stars are making headlines daily because of groups and soloists like BoA, Girls’ Generation, Kara, Kan Mi Youn, Orange Caramel (a sub unit from After School), G.Na, After School, A Pink, T-ara, Sistar, and many more. Also, K-pop is starting to expand in Europe and America and individuals like BoA know the international market. This musical vibe is also impacting on the fashion scene because all the above are fashion conscious and their images are being replicated and admired throughout Asia and further afield.

Kpopsicle is therefore utilizing high quality online fashion with the vibrant nature of the fashion industry in major cities in Asia, the K-pop music scene, Japanese street fashion, the buzz of Seoul, and fusing this with the creativity of Korean designers. The outcome of this is stunning fashion which suits the streets of Harajuku, Omotesando, Ebisu, Ikebukuro, Shinjuku, and other trendy areas in Tokyo, and the same applies to other areas of high octane fashion throughout Asia.

Also, the website of Kpopsicle is user-friendly and they highlight their fashion by showing all products from different angles. Not only this, they can be contacted easily via facebook, twitter, and other social mediums. Another nice aspect of Kpopsicle is that you can read important sections in English, Korean, Japanese, Chinese, French, and Spanish.

The elegant and stylish nature of Kpopsicle fashion speaks for itself by the images in this article and by viewing the website of Kpopsicle. Therefore, if you are a modern lady who adores fashion then Kpopsicle is only a click away and the same applies to any males who want to buy gifts for their girlfriends, sisters, friends, and so forth.

Kpopsicle harnesses many aspects of Asia with the outcome being a truly stunning international online fashion company.

http://kpopsicle.com  Kpopsicle – STUNNING FASHION AT THE CLICK OF A BUTTON

https://twitter.com/#!/kpopsicle_com/followers  Kpopsicle twitter account

ALL IMAGES FROM http://www.kpopsicle.com/ AND BELONG TO Kpopsicle

leejay@hotmail.com 

http://moderntokyotimes.com 

 
December 26, 2011

Astral Boutique in California and Vintage Style in trendy Tokyo

Astral Boutique in California and Vintage Style in trendy Tokyo

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Sasha Soukup is a very creative lady and if you visit Astral Boutique then you can feel her deep passion and artistic nature within the styles on show and the presentation given. Astral Boutique provides lovely vintage style clothes and accessories. Also, the impact of nature and aesthetics is clear for all to see within this fashion company. Therefore, while the Sierra foothills in California may appear to be distant from the hustle and bustle of Tokyo, in the world of fashion it is just a step away.

In recent years vintage fashion is impacting on the younger generation in trendy Tokyo and even in the Mecca of youth culture in Shibuya you will find vintage fashion. Also, in the smaller fashion districts like Nakameguro you will find the vintage style flourishing. This would certainly please individuals like Sasha Soukup because her company Astral Boutique caters for individuals who adore this type of fashion.

Sasha Soukup (http://www.etsy.com/shop/astralboutique) comments that “I have taken a winding road to end up at my happy home selling vintage clothing on Etsy. I always knew I was an artist, but for a long time it seemed impossible to blend my love of literature, film, dress-up, and magic into one “coherent” form. I grew up in the San Francisco Bay Area, where I studied Cinema in college, worked in every strange job I could find in my 20s, studied Herbal Medicine, and developed my artistic life in musical performance. Eventually I could not resist the call of the Wild, and I moved to the forest in the Sierra foothills, in a very hippie-friendly community that is full of unique artists. I love my working life because I get to make magic and stories for a living, and sell clothes to happy people all over the world!”

Therefore, Sasha Soukup fuses nature, thought patterns, individualism, art, the environment, and other creative angles, in order to enhance Astral Boutique. In Tokyo you have companies like Grimoire, Hypnotique, Kinji, Panama Boy, Tarock, Cult Party, Qosmos, Kinsella, Monde Garage, Berberjin, Bubbles, and many others, which fuse aspects of vintage styles within the image of Baroque (Grimoire) or remain firmly within vintage fashion (Monde Garage). This creativity is in increasing demand and Grimoire which is based in the Shibuya area (near to Harajuku) is extremely passionate about their fashion designs.

Of course the trendy nature of Grimoire, which focuses on Baroque styles but creates individual designs, is clearly a million miles away from the vintage fashion of Astral Boutique. However, the connection is that past fashions have influenced their modern thinking and you can feel a connection with historical European fashion. Despite this, the beauty of companies like Grimoire is that their fashion is not only distinctive, but it is trendy in a special way and clearly this company is thriving.

The style of Sasha Soukup and her company Astral Boutique may be very different from some of the above mentioned companies in Tokyo. However, they all share an inner passion which is searching for something new but within the fusion of past fashion trends and designs. This in turn generates an individual style and creates fresh ideas which fit easily within “the many worlds of fashion.” Therefore, many young Tokyoites are connecting with vintage styles and other types of products which belong to a different era but which continue to bless the modern world.

Sasha Soukup further comments that “I choose my vintage very carefully, based on timeless design, quality fabrics, and flattering color schemes. I follow current vintage trends, because they are fun, but also stock a lot of classic pieces that will never go out of style. I am a one person operation, and I do all of my photography, modeling, styling, customer service, and promotion myself! It is really fun doing outdoor photo shoots- I love the rural background for my clothes, especially because I carry so many pieces from the 1960s and 1970s “hippie” or “boho” days in California. The natural setting really complements the feeling of these special pieces. I love nothing more than hearing that someone has opened their package and fallen in love with the clothing inside- I think of myself as a channel for beautiful and unique vintage. It sounds funny to say that it is almost a spiritual thing for me, but clothing has a lot of energy! I like to keep it flowing, so I keep my prices very low.”

It is extremely refreshing that you have fashion individuals like Sasha Soukup because just like the fashion company Grimoire in Tokyo, it is individuals and unique companies which are keeping the “heart of fashion alive” and this is essential. After all, behind all the commercialism are individuals who want to express aspects about themselves. This means that individual buyers who adore fashion can connect strongly with fashion companies like Astral Boutique because each individual item is based on passion and utmost care.

In Koenji which is an unusual fashion district in Tokyo you will see many aspects of ordinary life and people going about their daily life. However, amidst the mundane buildings you also have a flourishing fashion district whereby new designers are creating their own styles. Also, retro fashion is in huge demand and companies like Spank!s is showing another angle of Tokyo fashion.

The fashion district of Nakameguro is also blessed with companies which highlight vintage fashion, for example Monde Garage. Also, J’Antiques sells all sorts of different vintage products and if you shop around the old world will open up a new dimension.

Nakameguro, Daikanyama, Jiyugaoka, Kichijoji, Nakano, and Shimo-Kitazawa, are smaller fashion districts in Tokyo but they are enabling the uniqueness of fashion in this mega-city to shine. In truth, the beauty of Tokyo is that while Aoyama, Harajuku, Ikebukuro, Ginza, Omotesando, Shibuya, and Shinjuku, hog the limelight; it is the lesser lights which have enhanced the quality of life in Tokyo.

Takako Hotta, who is a stunning model and actress in Tokyo, simply adores shopping in districts like Nakameguro. One of her favorite boutiques is Monde Garage in this part of Tokyo. In her video Takako Hotta comments that “all the clothes are handmade” and this appeals greatly to this elegant and sophisticated lady.

This spirit is powerful and so is the importance of hand made products, individualism, and searching for something special. Of course, the trendy districts of Aoyama, Harajuku, Ikebukuro, Ginza, Omotesando, Shibuya, and Shinjuku, are all very special and you have amazing boutiques. However, for individuals who adore vintage fashion then companies like Astral Boutiques in California and Qosmos in Shibuya provide their own unique vibe and spark of creativity.

Returning back to the charming and sophisticated Sasha Soukup she comments that “I am lucky to have built a fan base of loyal customers from all over the world. The Etsy community is so friendly, and many fellow sellers and customers have become my “real life” friends! There is also an appreciation for artistic presentation on Etsy, and some people have even used my shop photos as templates for their paintings. It is a real artistic community, with inspiration shared all around.”

Therefore, if you adore vintage fashion then please check the website of Astral Boutique because within each fashion item is an inner spirit of care and passion. Individuals like Sasha Soukup bless the fashion industry because  buyers of vintage fashion, designers, people searching for old vintage styles, lovers of fashion, and so forth, all have their own part to play in order to maintain a diverse fashion scene. Also, the artistic images on her adorable website, highlights the vibrant spirit within Astral Boutique and this is most noticeable.

ASTRAL BOUTIQUE

https://twitter.com/AstralBoutique Twitter account of Sasha Soukup

http://www.etsy.com/shop/astralboutique Astral Boutique (PLEASE VISIT)

TOKYO FASHION

http://www.style-arena.jp JAPAN STREET FASHION AND IMAGES

http://www.grimoire.jp/ GRIMOIRE

http://www.dokidoki6.com/ 6%DOKIDOKI

http://tokyofashion.com/ TOKYO FASHION IMAGES AND INFO

http://www.japanesestreets.com/ IMAGES OF STREET FASHION

http://www.lacarmina.com/blog/ La Carmina

http://www.youtube.com/watch?v=LYIqXrZ9G2Y  Takako Hotta and Monde Garage

http://www.takakohotta.com/  Takako Hotta

http://moderntokyotimes.com/2011/11/28/tokyo-fashion-four-essential-websites-for-fashion-and-consumer-news/  MODERN TOKYO TIMES ARTICLE

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 ALL IMAGES BELONG TO SASHA SOUKUP AND ASTRAL BOUTIQUE

December 23, 2011

South Korean fashion: Kpopsicle, international fashion and Tokyo

South Korean fashion: Kpopsicle, international fashion and Tokyo

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

Kpopsicle is a stunning South Korean company which sells stylish clothes and accessories online. The international community is fully aware about the “K-pop music wave” hitting the international community. Therefore, with fashion companies like Kpopsicle, the South Korean “fashion wave” should follow because of the ongoing creativity in this nation.
 
 
If you check http://kpopsicle.com it becomes apparent immediately that this online fashion company is clearly trendy and they are selling quality clothes and accessories. Also, the models highlight the products from many different angles and this is extremely helpful and the website is user-friendly and creates a warm feel. This applies to stylish photography which highlights the style and elegance of Kpopsicle products.

Not only this, but because Kpopsicle is focused on modern and trendy fashion they desire to make the clothes and accessories come alive. Therefore, exquisite models highlight the products which are for sale and images show each item in a stylish and practical way. At all times you can feel the care of this company and the pride they have in their fashion.

Kpopsicle fashion suits modern and elegant ladies irrespective of nation because you have many lovely styles to pick from. This means that Kpopsicle fashion suits the streets of Jakarta, London, New York, Osaka, Paris, Seoul, Tokyo, and in any nation where fashion is adored throughout the world.

Modern Tokyo Times clearly puts an emphasis on Tokyo and other major cities like Kobe, Nagoya, Osaka, Yokohama, and throughout Japan, when it comes to fashion. However, this does make sense because the fashion market in Tokyo alone is one of the largest in the world. Therefore, in major cities like Tokyo and Osaka you will have crème de la crème fashion in many districts.

The streets of Harajuku, Ikebukuro, Omotesando, Shibuya, Shinjuku, and other areas, are buzzing in Tokyo. Obviously other major cities like Osaka and Kobe are amazing places for fashion. In Osaka this notably applies to Namba and the Umeda area which are awash with fantastic boutiques and internet fashion also continues to grow.

This means that Kpopsicle and other South Korean fashion companies have huge potential to spread the creativity of this country which is blessed with a rich history. Also, the K-pop music wave and television series which are spreading to other nations is really creating enormous interest in Korean culture. This means that fashionable ladies in many cities throughout the world are watching the South Korean fashion scene more closely.
Therefore, the elegance and trendy nature of Kpopsicle is showing the buzz and vibrancy of South Korean fashion. This company knows the latest trends and the reputation continues to grow and flourish. Therefore, when you view http://kpopsicle.com it is abundantly clear that the “hype” is factual and this stylish fashion company continues to stay one step ahead by focusing on elegant and stunning products.
In another article which highlighted this buzzing fashion company it was commented that If you check http://kpopsicle.com then you will see a South Korean fashion company which sells vibrant female fashion clothes online. The fashion available clearly matches all the latest styles and trends in the K-pop music scene. Given this, you can see style, elegance, street wise fashion, sophisticated looks and a plethora of styles which suits the modern and trendy lady.”
Kpopsicle takes great care before choosing their products and this applies to material, color schemes, texture, and photo angles to highlight each individual product. Also, Kpopsicle studies the latest fashion vibes in order to make their client base happy and to attract new customers to this stunning online fashion company.

If you adore female fashion then a visit to Kpopsicle is a must!

http://kpopsicle.com Kpopsicle – STUNNING FASHION AT THE CLICK OF A BUTTON

https://twitter.com/#!/kpopsicle_com/followers  Kpopsicle twitter account

ALL IMAGES FROM  http://www.kpopsicle.com/ AND BELONG TO Kpopsicle

leejay@hotmail.com

http://moderntokyotimes.com

 
December 10, 2011

South Korean fashion: Kpopsicle, the rise of K-pop and Tokyo fashion

South Korean fashion: Kpopsicle, the rise of K-pop and Tokyo fashion

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

The nation of South Korea keeps on expanding internationally among the younger generation in Asia and now the sounds of K-pop are reaching Europe, North America, and South America. Naturally, the fashion scene will also be watched more closely and with exquisite fashion cities like Tokyo which is internationally famous, it is a great opportunity for South Korean fashion to enter this market and many other markets. Therefore, times are changing and will a South Korean “fashion wave” follow the “K-pop wave?”

If you check http://kpopsicle.com then you will see a South Korean fashion company which sells vibrant female fashion clothes online. The fashion available clearly matches all the latest styles and trends in the K-pop music scene. Therefore, you can see style, elegance, street wise fashion, sophisticated looks and a plethora of styles which suits the modern and trendy lady.

It is only natural that with so much focus on the K-pop scene that adorable fashion will follow on from this in South Korea. Kpopsicle therefore is meeting the hype and surpassing it because a mere glance at their website shows the trendy reality of this extremely fashionable company. Also, the photography of their fashion items from so many different angles is a clear winner and shows the care and style of this stunning fashion company.

In Japan the K-pop scene in Tokyo and other major cities like Osaka, is taking off big time because of groups like Kara, Girls’ Generation, T-ara, After School, Orange Caramel and a host of other groups. Also, BoA who was the first to make it big in Japan many years ago just released a lovely track called “Milestone” and the forerunner of K-pop in Japan highlights the sheer quality of this music scene.

Kpopsicle (http://kpopsicle.com) would certainly be cherished by the fashion conscious ladies in Japan who visit buzzing fashion districts in Tokyo, Osaka, and other fashionable cities like Kobe. Therefore, the trends on show on the website of this South Korean company would fit in well with the trendy districts of Tokyo, Osaka, Kobe, and throughout Japan.  This applies to Daikanyama, Ebisu, Harajuku, Ikebukuro, Jiyugaoka, Kichijoji, Nakano, Naka Meguro, Odaiba, Omotesando, Shimo Kitazawa, Shibuya, Shinjuku, Ueno, and other fashionable areas in Tokyo. Also, the vibrancy of Umeda and Namba in Osaka would fit in well with this fashion company because you have so many fantastic boutiques in these districts. Therefore, ladies from Tokyo, Osaka, and throughout Japan who adore fashion can feel and see the quality of South Korean fashion at the click of a button.

Of course the market of Kpopsicle is international and aimed at ladies all over the world who adore fashion. The K-pop angle is opening a new door to fashion companies from South Korea because of the visibility of K-pop stars and major markets like Tokyo could easily be tapped into.

After all, you only have to look at the singers and performers in K-pop which have hit the streets of so many nations. These ladies from South Korea in the K-pop scene are extremely beautiful and stylish and the fashion aspect is simply amazing. Therefore, South Korean fashion companies like Kpopsicle have a fantastic opportunity to further spread “Korean Cool” and to highlight the vibrant buzz coming out of South Korea.

K-pop groups and soloists like BoA, Girls’ Generation, Kara, Kan Mi Youn, T-ara, After School, Sistar, G.Na, A-Pink, Orange Caramel (a sub unit from After School) and a host of others are all part of the Korean wave. Given this, the visibility of fashion in South Korea is being witnessed in the streets of Seoul, Tokyo, Busan (Pusan), New York, London, Osaka, Jakarta, and many other major cities throughout the world.

Therefore, fashion companies like Kpopsicle are a click away via the internet, whereby the vibes and energy of South Korea can be seen by the adorable fashion on show. Simply put, this is a website which highlights the buzzing nature of the “Korean wave” and can connect fashion conscious ladies with stunning fashion at the click of a button.

http://kpopsicle.com Kpopsicle –  STUNNING FASHION AT THE CLICK OF A BUTTON

ALL IMAGES FROM http://www.kpopsicle.com/ AND BELONG TO Kpopsicle

K-pop groups and soloists

http://www.youtube.com/watch?v=fhseD2tRLUY  Girls’ Generation – Mr. Taxi

http://www.youtube.com/watch?v=KOcCNpdkjG4  Kan Mi Youn – “Paparazzi

http://www.youtube.com/watch?v=jxxoq7uqnbU Orange Caramel– “Shanghai Romance”

http://www.youtube.com/watch?v=wYKhmcNo3C8&feature=related  BoA and new track “Milestone”

http://www.youtube.com/watch?v=2bPhbYl7rV0  T-ara – “Like The First Time”

http://www.youtube.com/watch?v=Nli8waw_5vY  G.na – “Top Girl”

http://www.youtube.com/watch?v=aUVbf_aqU5k&ob=av2n  Sistar – “So Cool”

http://www.youtube.com/watch?v=zYoYoBtLqOY&ob=av2n   Kara – “Step”

http://www.youtube.com/watch?v=bD3LzPp6KDs   A Pink – “Wishlist”

http://moderntokyotimes.com

leejay@moderntokyotimes.com

November 30, 2011

Tokyo fashion and gardens: Rikugien, Kyu-Furukawa and fashion in Omotesando

Tokyo fashion and gardens: Rikugien, Kyu-Furukawa and fashion in Omotesando

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

The beauty of Tokyo is that this mega-modern city caters for various lifestyles and areas change quickly. If you adore fashion then Tokyo is an amazing city because you have a plethora of choices. Therefore, each fashion district is buzzing for different reasons and on the opposite side of the coin you have many lovely gardens to relax and enjoy stunning nature.

Omotesando is famous for high-end fashion because you have so many fabulous companies to visit.  This applies to international boutiques and Japanese boutiques. Also, the closeness to Aoyama, Harajuku and Shibuya means that this fashion area is one of the most dynamic in the world. This isn’t an overstatement, it is based on facts and the same applies to the diversity of fashion.

Therefore, in Omotesando you are on the edge of so many different styles. This applies to exquisite and elegant fashion, kawaii trends, street styles, Lolita fashion, Dolly Kei, Vintage fashion, mainstream, and a host of other styles. Also, the age range changes quickly and this all adds to a fantastic buzz and natural energy.

Grimoire is on the border of Harajuku and Shibuya and this company is extremely unique and vibrant. The same applies to many other companies like 6% DOKIDOKI and the talented designer Sebastian Masuda. Therefore, with companies like Grimoire, Candy, and 6%DOKIDOKI (Harajuku), you can feel a lovely individualistic style and other amazing boutiques have created a lovely buzz and vibrant spirit.

If you love more mainstream fashion and elegant designs by top notch boutiques then a visit to Omotesando Hills is a real treat. Inside this building of stunning architecture you have countless international and Japanese boutiques which are sublime.

This applies to stunning boutiques in Omotesando Hills which include Adore, Anterpima, Betsey Johnson, Black Fleece, Escada Sport, Tour H. creer (Merveille H.), Yves Saint Laurent, Zara, Tracy Reese, Kiwa Sylphy, iliann loeb, Milly, Tiara, Apartment Department, Martinique Le Conte, Patrizia Pepe Firenze (Incontro), Oriental News and so many others. In truth, every single boutique is a wonder to behold and the design and architecture of Omotesando Hills is a real treasure.

Therefore, if you love fashion then “think” Omotesando, Harajuku, Aoyama and Shibuya. Of course you have many fantastic fashion districts in Tokyo but this collective area is difficult to beat in any nation. After all, you can travel between each area on foot and the different trends and styles are amazing.

On the opposite side of the fashion coin in Tokyo are the many gardens which grace this amazing city. If you want a lovely contrast between vibrant and buzzing Tokyo with a more sedate and tranquil area, then Komagome is well worth visiting. This applies to lovely gardens and many Buddhist temples and Shinto shrines to visit alongside shops which focus on antiques and other products.

It is difficult to imagine than Komagome is so close to Ikebukuro with all its trendy fashion in yet another fashion district in Tokyo. Alternatively, it is also difficult to believe that Komagome is so close to Ueno which is blessed with so many museums and tourist places to visit. Also, fashion in Ueno is electric but in its own distinctive style and you have a more Northeast Asia feel about Ueno than the usual Tokyo vibe.

Yet in Komagome you can enjoy the stunning gardens of Rikugien and Kyu-Furukawa which is in the same area. Both gardens are kept beautiful all year round and the main walkways provide glimpses into the ethics of Japanese gardens.  Therefore, space, time, views, emotions, minimalism, and other elements, fuse naturally with aspects of Confucianism, Buddhism and Shintoism.

A real added bonus in Rikugien is that you can sit down and drink traditional Japanese tea and eat delicious Japanese sweets. At the same time, the view is amazing and you can look out and gaze at the stunning pond and see nature in all its beauty.

The pond in both gardens is the central theme but if you desire you can walk around more secluded areas. Komagome is extremely rewarding because of the therapeutic nature of both gardens. Therefore, if you want to escape the buzzing fashion districts of Tokyo or to enjoy the best of both worlds, then a visit to Komagome is essential.

The shopping district in Komagome is only small but you will find folk art stores, antiques, traditional Japanese sweets, Japanese dyed garments, ceramics, independent shops and so much more. Also, if you search around you will feel the sedate and tranquil nature of this part of Tokyo and another world will open up to you.

Kyu-Furukawa Garden is a little more natural despite the garden being well kept and while Rikugien Garden is the more famous garden, both gardens enrich each other. Not only this, the architecture of the Josiah Condor (1852-1920) Western-style residence in the Kyu-Furukawa Garden is a lovely bonus. Therefore, this building alongside the rose garden provides a lovely British and Japanese theme.  

Overall, Omotesando and Komagome may seem like chalk and cheese however, this is what makes Tokyo so special. Therefore, a visit to both places will make Tokyo come alive and Tokyoites and tourists gain from both amazing places.

Please visit the  links  below for more information about both gardens

http://teien.tokyo-park.or.jp/en/rikugien/index.html

http://teien.tokyo-park.or.jp/en/kyu-furukawa/

http://www.omotesandohills.com/english/shops-restaurants/index.html  

Individual fashion companies

http://www.dokidoki6.com/

http://www.grimoire.jp/

http://candy-nippon.com/

Omotesando Hills

http://www.omotesandohills.com/english/  

http://www.adore2005.com/

http://anteprima.com/

http://www.ap-dp.com/  

http://www.betseyjohnson.jp/

http://www.brooksbrothers.co.jp/fleece/index.html

http://www.erikonail.com/

http://www.escada.com/

http://www.iliannloeb.com/

http://eu.jimmychoo.com/en/restofworld/page/home?notify=yes

http://www.kiwasylphy.jp/

http://www.lebois.jp/  

http://www.maccosmetics.co.jp/

http://www.merveilleh.co.jp/

http://www.melrose.co.jp/martinique/index.html

http://ameblo.jp/oriental-news-omotesando/

http://www.incontro.co.jp/

http://www.melrose.co.jp/tiara/

http://www.pasdedeux.co.jp/

http://www.ysl.com/d/

leejay@moderntokyotimes.com

http://moderntokyotimes.com  

ALL FASHION IMAGES BY MODERN TOKYO TIMES

October 26, 2011

Tokyo fashion: exquisite fashion districts and diversity of boutiques

Tokyo fashion: exquisite fashion districts and diversity of boutiques

Michel Lebon and Lee Jay Walker

Modern Tokyo Times 

Fashion in Tokyo is simply dynamic and the creative buzz you can feel in this ultra-modern city is unbelievable. All major capital cities and famous cities will have famous fashion districts and London, Milan, New York, Paris, and Rome run of the tongue when thinking about fashion. However, the diversity of fashion in Tokyo and the numerous fashion districts is what makes this city tick when it comes to exquisite boutiques.

Famous international fashion streets with huge reputations based on sublime fashion applies to Fifth Avenue (New York), Avenue Montaigne (Paris), Bond Street (London), Via Montenapoleone (Milan), Bahnhofstrasse (Zurich), P.C. Hooftstraat (Amsterdam), Stroget (Copenhagen), Rodeo Drive (Los. Angeles) and Calle Serrano (Madrid). 

At the same time you have fantastic fashion in other major cities in Japan and Osaka is extremely trendy. This notably applies to the exquisite boutiques in Umeda and in Namba you have a lovely mix of high fashion and independent fashion. Meanwhile Kobe is extremely trendy and you have a lovely buzz in this city.

However, what makes Tokyo so special is the sheer size of fashion and the amount of districts you have in this fabulous city which caters for different trends and styles. Therefore, you are spoilt for choice because you have extremely sophisticated districts like Aoyama, Ginza, Harajuku, Omotesando, Roppongi Hills, and Yurakucho. Alternatively, you have a mixture of sophisticated fashion, independent boutiques and the buzzing nature of Ikebukuro, Shibuya, and Shinjuku and elegant areas like Ebisu.

 

International wise you will have a wide mix of famous fashion districts which appeal to individuals. However, without a shadow of a doubt Aoyama, Ginza, Harajuku, Omotesando, Shibuya and Shinjuku will be the most famous internationally but it is the collective which really makes fashion so special and unique in Tokyo.

Therefore, you have smaller suburbs which are brimming with elegant boutiques and their own styles. This applies to Daikanyama, Kichijoji, Jiyugaoka, Nakano, Shimo Kitazawa, Naka Meguro and other trendy places which provide a different ambience and vibe. These smaller districts provide a special feel because the sheer number of fashion areas in Tokyo is amazing. Also, you have other famous areas in Tokyo like Ueno and Odaiba which are fantastic for fashion and tourism is also a major theme in both places for very different reasons.

Jiyugaoka and Daikanyama are extremely popular and the feel in both places is special because you have so many back streets and the energy can be felt when browsing around. In Jiyugaoka the elegant boutiques, café bars, beauticians, quaint shops, famous cake shops (Dalloyau, Roll Ya Cake and Sweets Forest), restaurants, and other factors, all adds up to a lovely suburb which is blessed with stunning fashion.

In Aoyama and Omotesando you have sophisticated fashion in abundance and both places are chic and stylish. Therefore, you have famous international and Japanese boutiques in both districts which share the same space in trendsetting Tokyo.

In Aoyama you will find sublime boutiques in abundance and this applies to Comme des Garcons, Gucci, Prada, Donna Karan, Loveless, Michael Kors, 10 Corso Como, L’eclaireur, Vivienne Westwood, A Bathing Ape, Jil Sander, Issey Miyake, Yohji Yamamoto, Artisan, Stella McCartney, Cynthia Rowley, Paul Smith, Helmut Lang, Mark Jacobs, Tsumori Chisato, Costume National, Carbane de Zucca, Hanae Mori, Diane Von Furstenberg, Undercover, Design Works, Frapbois, and many others like Deuxieme Classe.

Meanwhile in Omotesando you have famous international and Japanese brands and both Aoyama and Omotesando, just like Ginza and Yurakucho, are exclusive areas for fashion. In Omotesando Hills which is a sublime fashion store you have exquisite companies like Adore, Anterpima, Apartment Department, Betsey Johnson, Black Fleece, Escada Sport, iliann loeb, Kiwa Sylphy, Martinique Le Conte, Milly, Oriental News, Patrizia Pepe Firenze (Incontro), Tour H. creer (Merveille H.), Tiara, Tracy Reese, Yves Saint Laurent, Zara, and other exquisite boutiques.

In another article about Tokyo fashion by Modern Tokyo Times it was commented that “The energy of exquisite fashion and individualistic fashion designers can be felt through the entire area which links Aoyama, Omotesando, Harajuku and Shibuya.  In many ways Omotesando represents all the beauty of this area because it links high quality fashion companies with independent and stylish boutiques and in the backstreets you can find street fashion.”

For the younger generation internationally the buzzing areas of Harajuku and Shibuya are extremely famous, while in Tokyo it is clear that Ikebukuro is buzzing with students, teenagers and people of all age groups. However, Harajuku and Shibuya are internationally famous and these districts throng with the latest trends.

Sebastian Masuda the designer and owner of 6%DOKIDOKI is iconic because of kawaii culture and “chaotic punk.” The younger generation who adore fashion in Barcelona, London, Madrid, Paris, and other famous cities, are fascinated by kawaii culture, Dolly-kei, Visual-kei, Lolita fashion, and other trends which keep on changing the scene in Tokyo.

Therefore, companies like 6%DOKIDOKI, Grimoire, Candy, Macaronic, Metamorphose temps de fille, and many others, are followed avidly by fashion conscious youth and young adults all over the world. At the same time you have iconic stores like Laforet Harajuku and Shibuya 109

In a past article it was stated that “Internationally famous designers like Issey Miyake, Rei Kawakubo and Yohji Yamamoto provided a strong image for Japanese fashion and their energy was noticeable in the 1980s and onwards.  Yet younger designers and famous individuals are changing the evolving fashion scene and Issey Miyake, Yohji Yamamoto, Sebastian Masuda, Rei Kawakubo, Nobu Kitamura, Junya Watanabe, Takashi Aoki, Tsumori Chisato, Yoshie Itabashi, Kuniko Kato, Chiharu Kikuchi, and others, are all maintaining the freshness of fashion in Japan alongside companies like Grimoire and Candy.”

The sheer diversity of fashion districts, boutiques, designers, thinking, and the ongoing trends which come and go, alongside internationally famous and Japanese boutiques is what makes Tokyo fashion so special.

Issey Miyake Yohji Yamamoto, and Rei Kawakubo, did so much to put Japan on the map internationally when it came to fashion. Then other generations have followed with their own thinking and styles and designers like Sebastian Masuda have reached out and maintained the rich vitality of fashion in Japan.

Fashion means many things to different people but at its heart it isn’t about famous individuals despite the limelight being hogged by a selective crowd. The heart of fashion belongs to new vibes, new trends, fresh thinking, relating to the times, and alongside this you will have continuity but freshness within exquisite brands. This collectively, and a host of other factors, is what makes fashion so powerful and full of energy.

Therefore, in Tokyo you will find this energy throughout the city and for fashion writers at Modern Tokyo Times it is the smaller fashion districts like Jiyugaoka, Shimo-Kitazawa, Daikanyama, Kichijoji, Naka-Meguro and other places like Nakano, which creates the uniqueness of Tokyo.

Of course the spark of fashion and Tokyo’s international appeal is based rightly on fantastic fashion districts, which include Aoyama, Ginza, Harajuku, Omotesando, Shibuya, and Shinjuku. However, when all the smaller fashion districts are included with more famous districts within Tokyo like Ikebukuro, Ebisu and Yurakucho; then collectively this is “the icing on top of the cake” and this is why Tokyo is unique when it comes to international fashion.

The contrasting styles between Japanese, North American, and European fashion, comes alive in Tokyo. Alongside this are established companies and new trends and brands which maintain such freshness and vitality. In Tokyo you are literally spoilt for choice when it comes to fashion districts, new styles, exquisite boutiques, independent boutiques and the sheer diversity of this mega-fashion city.

Simply put, Tokyo is “a real pearl” when it comes to fashion. Therefore, international fashion lovers have so many places to visit and multitudes of boutiques and styles to pick from in exquisite and trendy Tokyo. 

Famous stores

http://www.laforet.ne.jp/floor_guide/floor_1f_e.html  Harajuku Laforet

http://www.isetan.co.jp/icm2/jsp/store/shinjuku/info/iclub/index.jsp Isetan

http://info.keionet.com/foreign/index.html Keio Department Store

http://www.lumine.ne.jp/shinjuku/  Lumine

http://109guide.com/top_f.html Shibuya 109

http://www.maruione.jp/en  Marui

http://www.shinjuku-mylord.com/ Mylord

http://www.omotesandohills.com/english/  Omotesando Hills Shopping Mall

http://www.parco.co.jp/customer/  PARCO

http://www.takashimaya.co.jp/shinjuku/store_information/ Takashimaya

http://www.japan-hotels.ws/tokyo/aoyama/shopping.htm Where to shop in Aoyama

http://www.japan-guide.com/e/e3011.html   Information about Shinjuku

Boutiques in Tokyo

http://www.adore2005.com/

http://anteprima.com/

http://www.ap-dp.com/

www.bape.com/   

http://www.betseyjohnson.jp/

http://www.brooksbrothers.co.jp/fleece/index.html

http://candy-nippon.com/  

http://www.commedesgarcons.org/

http://www.10corsocomo.com/  

http://www.cynthiarowley.com/

http://www.dokidoki6.com/   (6%DOKIDOKI website)

http://www.donnakaran.com/

http://www.erikonail.com/

http://www.escada.com/

http://www.frapbois.jp/

http://www.gucci.com/us/home

http://www.iliannloeb.com/

http://www.incontro.co.jp/

http://www.isseymiyake.com/en/

http://www.kiwasylphy.jp/

http://www.lebois.jp/

http://www.leclaireur.com/en/

http://www.lov-lab.com/  

http://www.maccosmetics.co.jp/

http://www.macaronic.jp/    

http://www.melrose.co.jp/martinique/index.html

http://www.melrose.co.jp/tiara/

http://www.merveilleh.co.jp/

http://www.metamorphose.gr.jp/english/

http://ameblo.jp/oriental-news-omotesando/

http://www.pasdedeux.co.jp/

http://www.paulsmith.co.jp/

http://www.prada.com/

http://sebastianz.jugem.jp/   (Sebastian Masuda)

http://www.smackyglam.com/   

http://www.stellamccartney.com/default/stores/Tokyo

http://store.costumenational.com/

http://www.tracyreese.com   

http://www.tsumorichisato.com/index.html

http://www.viviennewestwood.co.uk/

http://yaplog.jp/grimoire-blog/  

http://www.yohjiyamamoto.co.jp/

http://www.zucca.cc/index.html

http://6girls.jugem.jp/   

Images of fashion in Tokyo

http://www.fashion-j.com/E/trend/201010.html

http://tokyofashion.com/6dokidoki-world-tour-harajuku-kawaii-experience

http://shibuyafashion.metrocity.nl/

http://www.metrocity.nl/tokyo/streetfashion/harajuku-fashion/     

http://tokyofashion.com/candy-sister-fashion-shibuya/   

Past articles

http://moderntokyotimes.com/2011/10/14/tokyo-fashion-omotesando-hills-and-adorable-fashion-in-tokyo/

http://moderntokyotimes.com/2011/10/20/tokyo-fashion-lumine-to-open-a-new-store-in-trendy-yurakcho/

leejay@modernttokyotimes.com  

http://moderntokyotimes.com   

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