Tokyo fashion in Aoyama: style and sophistication in abundance

Tokyo fashion in Aoyama: style and sophistication in abundance

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

The fashion scene in Tokyo is awash with many diverse districts and the attraction of this sector in Aoyama is based on style and sophistication. Therefore, areas like Aoyama, Ginza, Yurakucho, and a few other districts, are known throughout Japan and internationally for stunning boutiques, elegance, and architecture which highlights prestige and confidence.

The beauty of Aoyama which is located in an exclusive part of Tokyo is that the contrasting styles of European, North American, and Japanese fashion can be felt. Also, the emphasis on architecture, elegant displays, latest essential items, individual styles, and other fascinating areas, means that you can feel the natural energy of Aoyama. This reality means that many of the most famous boutiques in the world have an outlet in Aoyama or nearby in Omotesando, which is also a very exquisite fashion zone in Tokyo.

Roberto Cavalli who opened up a new store in Aoyama in 2011 commented that “Tokyo is on the world’s stage of fashion, glamour, and sophistication.  This is a city of energy and inspiration.” This statement by Roberto Cavalli is factual because fashion is a very powerful sector in Tokyo and the same applies to other major cities like Osaka. Therefore, exquisite fashion companies from all over the world desire to either maintain their visibility or to enter the market.

Roberto Cavalli continued in his praise of Tokyo by stating that “I wanted to create a boutique in which elegance dominates, for both women and for men, in a welcoming and exclusive atmosphere, in which each person can totally fulfill their dreams and desires. I have always been extremely interested in Japanese culture…..”

Another important aspect of fashion in Tokyo is that despite several decades of minor economic growth and times of stagnation in Japan, it is true that this didn’t stop the fashion scene from growing in reputation in this country. Not only this, but for many famous boutiques then Japan was often a saving grace during lean times. Therefore, while Europe and America was being hit by endless negative economic news in 2011, this didn’t prevent companies from desiring to expand or enter the Tokyo fashion market.

Roberto Cavalli, Miu Miu, Akris, Bally, Freitag, and many others, simply entered or expanded their operations in late 2011 in Tokyo despite the global economic slump. This in itself shows the importance of Tokyo for famous international boutiques. Also, it highlights the tenaciousness of fashion within “the soul” of many Tokyoites who value fashion dearly.

The nature of Aoyama also meant that Roberto Cavalli decided on this exclusive district and the path chosen by Roberto Cavalli makes complete sense given the exquisite reality of fashion in this part of Tokyo. After all, within international fashion circles it is abundantly clear that Aoyama means sophistication and elegance. This is based on crème de la crème boutiques throughout this fashion district and the refinement of the architecture is also highly appreciated.

Therefore, you will find stunning boutiques in Aoyama which includes Comme des Garcons, Gucci, Prada, Roberto Cavalli, 10 Corso Como, Donna Karan, Loveless, Michael Kors, L’eclaireur, Vivienne Westwood, Issey Miyake, A Bathing Ape, Jil Sander, Yohji Yamamoto, Artisan, Stella McCartney, Red Valentino, Paul Smith, Cynthia Rowley, Helmut Lang, Hanae Mori, Mark Jacobs, Tsumori Chisato, Costume National, Carbane de Zucca, Diane Von Furstenberg, Undercover, Frapbois, Design Works, and many other refined companies like Deuxieme Classe.

Aoyama is also famous for the stunning architecture of many famous boutiques and shopping malls. This appealing aspect of Aoyama enhances the fashion buzz of this sophisticated district. Famous shopping stores in Aoyama include Boutique W, Dress Camp, Flair Aoyama, and Loveless.

Simply put, if you adore exquisite fashion then a visit to Aoyama is a must.

Partial list of boutiques in Aoyama

http://www.robertocavalli.com/

http://www.redvalentino.com/en/store_locator/

http://www.commedesgarcons.org/

http://www.10corsocomo.com/

http://www.cynthiarowley.com/

http://www.donnakaran.com/

http://www.frapbois.jp/

http://www.gucci.com/us/home

http://www.isseymiyake.com/en/

http://www.leclaireur.com/en/

http://www.paulsmith.co.jp/

http://www.prada.com/

http://www.tsumorichisato.com/index.html

http://www.stellamccartney.com/default/stores/Tokyo

http://store.costumenational.com/

http://www.viviennewestwood.co.uk/

http://www.yohjiyamamoto.co.jp

http://www.zucca.cc/index.html

www.bape.com/

www.net-a-porter.com/Roberto_Cavalli

AOYAMA SHOPPING LINKS TO HELP TOKYOITES AND TOURISTS

http://www.japan-hotels.ws/tokyo/aoyama/shopping.htm

http://www.aoyama-net.com/fashionmap/index.htm – Map of where the fashions companies are

http://tokyofashion.com/tag/aoyama/ – Aoyama fashion

leejay@moderntokyotimes.com

 

http://moderntokyotimes.com

Tokyo fashion vibes in Harajuku and Omotesando: Tokyo females 18-24

Tokyo fashion vibes in Harajuku and Omotesando: Tokyo females 18-24

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Fashion lovers all over the world know the power of Tokyo because this sector is ultra-competitive and vast sums are spent every year in order to get a piece of the “Tokyo apple pie.” The purpose of all the surveys done by Modern Tokyo Times is to get behind the hype of companies who dominate the international press and media in Tokyo in order to find “the real trends” of this buzzing fashion city. Of course, the surveys are based on individuals who adore fashion and the focus on the third survey remains within the female market.

This survey was based on 100 females who visit the fashion districts of Harajuku and Omotesando. The age group who answered this survey was between 18 and 24 years of age and the common theme was that all adore fashion. Harajuku and Omotesando were selected because both fashion districts are linked together and share this vibrant fashion area of Tokyo.  Also, Harajuku and Omotesando are internationally famous throughout the world and the back streets are awash with trendy boutiques and this fact compliments the extravagant main street which links both districts.

In an earlier survey related to females in the age group of 18 and 26 which was based on fashion throughout Tokyo and not limited to two fashion districts. Then when it came to favorite department stores and shopping malls it is clear that the findings from this survey highlight clear differences.

Therefore, the last survey highlighted that Lumine just came out on top from Marui and Shibuya 109. Laforet Harajuku just came behind these and Isetan was also selected favorably. However, when it came to this survey then only Laforet Harajuku of all the above is based in the districts covered in this survey. Not surprisingly, therefore, the findings for the favorite department store or shopping mall was different.

This applies to Laforet Harajuku dominating and being followed by Parco and Lumine. Lumine was still selected highly and this bodes well for this elegant department store and it was good to see Parco doing well in this survey. After all, it shows that different fashion districts will have certain bias towards individual companies and department stores. After all, everybody that took part in this survey loves the fashion districts of Harajuku and Omotesando. Given this reality then Laforet Harajuku held a distinctive advantage but it was noticeable that nobody highlighted Shibuya 109. This may hint at the rivalry between Harajuku and Shibuya?

Like in the previous two surveys the choice for favorite shops and brands was extremely varied but clearly some companies have been highlighted highly in all three surveys. In the survey based on the 18-26 year old age group throughout Tokyo then last time it was stated by Modern Tokyo Times that “Overall, the most popular fashion companies selected were Zara, Topshop, Emoda, Snidel, Sly, and H & M. This group was closely followed by Mercury Duo, Egoist, American Apparel, Forever 21, Moussy, Jouetie, and Laguna Moon. Likewise, the following tier which was just below the last group applies to Chanel, Tsumori Chisato, Marua, Rose Bud, Risel, Chloe, Dazzlin, Otoe, Comme des Garcons, Gucci, Lowry’s Farm, Miu Miu, G.V.G.V., Spick and Span, Unsqueaky, Earth Music & Ecology, Beams, SmackyGlam (Smacky Glam), Jill Stuart, Free’s Shop, Chelsea, Liz Lisa, and Lip Service.”

 

Also, in the survey before this based on the fashion vibes of Daikanyama and Jiyugaoka in the female age group of 18-30 the survey stated that “Mercury Duo, Zara, Snidel, Topshop, Beams, Laguna Moon, Spick and Span, Ingni, Lowry’s Farm and G.V.G.V., were selected several times with regards to favorite shop and favorite brand. Overall, Mercury Duo was mentioned the most but it was very close and many other companies were selected. This applies to Forever 21, H & M, Gucci, Deicy, Louis Vuitton, Ships, Egoist, Jupiter, Polo Ralph Lauren, United Arrows, John Lawrence Sullivan, Liz Lisa, Sly, Free’s Shop, Stella McCartney, Osmosis, Journal Standard, Adam et Rope, Loungedress, Earth Music & Ecology, Lip Service, Smacky Glam (SmackyGlam), D’issy, Urban Research, Sister, Dazzlin, Miu Miu, Ryza, Jill Stuart, Jeffrey Campbell, Vivienne Westwood, A.P.C., Toga, Frayi D, Rosso, and a few others.”

 

Interestingly, when it came to favorite department stores for females shopping in Daikanyama and Jiyugaoka, it was apparent that Marui, Lumine, and Isetan, were selected the most. After these three then Shibuya 109 and Laforet Harajuku also did well. Therefore, in this survey Parco showed its strongest showing and the findings are very interesting.

Turning back to the favorite brands and shops selected in Harajuku and Omotesando then like previously mentioned you did have a few companies who also showed up well in all three surveys. This notably applies to Topshop, Snidel, H & M, Zara, and Sly.

In this survey the companies that did extremely well applies to Topshop, American Apparel, H & M, Comme des Garcons, Beams, Zara, Togo, Tsumori Chisato, Chelsea, I am I, Bubbles, and Vivien Westwood. The next tier applies to KBF, Opening Ceremony, Ralph Lauren, Marc Jacobs, Forever 21, Journal Standard, Barbie, Dual, Snidel, PoPo, Jouetie, Sly, Wall, and Mina Perhonen. Overall, it is clear from the boutiques selected that the mix highlights the diversity of the survey and this applies to the fact that some internationally famous boutiques were selected alongside some lesser known brands.

The most interesting finding was that many of the boutiques which are highlighted in the international media when it comes to Harajuku fashion weren’t selected. Occasionally individuals did have certain items on that they bought from companies related to “kawaii fashion” but none were selected when it came to favorite shop and brand. Of the trendy companies which do get favorable mentions because of their unique styles then Grimoire and Candy Stripper were selected but overall the profile of major quaint styles weren’t highlighted in this survey.

When it came to the “favorite hair salon” question then Bloc and Shima once more did very well and Shima in every survey keeps on being highlighted favorably. Velo hair saloon also did remarkably well in this survey and other companies like YY, Ultra C, Rosso, and Lili were selected several times.

With each new survey then important findings are being made and clearly certain patterns are emerging. Also, each survey is highlighting the importance of each specific fashion district and the overall strength of department stores is clearly informative. Of course the surveys are limited because of the numbers involved but each new survey is helping to strengthen the collective findings.

In every survey many companies were selected in the third tier and fourth tier and amongst the boutiques which came out near the top it is clear that some common themes are happening. Also, in this survey major international brands like Prada, Issey Miyake, Miu Miu, Chanel, Yves Saint Laurent, and others, were also selected in the third tier and given the age group belonging to 18 and 24 then this showing is powerful.

Also, the diversity of boutiques selected is highlighting the vibrancy of fashion in Tokyo and that the market is ultra-competitive. All females selected in this survey value fashion highly and the fashion styles of women selected applies to mainstream elegant styles, student based fashion, and youth orientated fashion.

http://www.style-arena.jp

http://www.laforet.ne.jp/floor_guide/floor_1f_e.html Laforet Harajuku

leejay@moderntokyotimes.com

http://moderntokyotimes.com

Tokyo fashion vibes: views from young ladies in Tokyo aged between 18-26

Tokyo fashion vibes: views from young ladies in Tokyo aged between 18-26

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

Tokyo fashion is internationally famous and this survey was done online by Modern Tokyo Times. It relates to young ladies aged between 18 and 26 and key questions were asked about favorite places for fashion. All females who took part in the survey were selected once it became known that they regularly shop in trendy parts of Tokyo and that they adore fashion. In total, one hundred females took part and the findings are very interesting because it is fascinating to know the favorite brands and stores in this vibrant city. After all, the fashion market in Tokyo is huge and ultra-competitive.

Every female who took part in the survey resides in Tokyo or the surrounding prefectures of Chiba, Kanagawa, and Saitama. However, each female either studies or works in Tokyo and every single lady does her major shopping in trendy parts of this stylish and ultra-modern city.

Also, according to the survey it is clear that the major fashion districts were the most popular. This applies to Harajuku, Shibuya, Shinjuku, Ikebukuro, Omotesando, and Ginza. Despite this, other areas were also chosen and this includes Jiyugaoka, Aoyama, Daikanyama, Ebisu, Shimokitazawa, Ueno, and other fashion districts in Tokyo.

Another important factor is location because Ikebukuro was especially selected by young ladies who reside in Saitama prefecture and similarly, Ueno was picked by a few individuals who reside in Chiba prefecture. Of course, this wasn’t exclusive to all individuals who reside in these prefectures. However, you did have a noticeable common denominator when it came to young ladies living in Saitama prefecture because Ikebukuro gained from its strategic location.

This isn’t undermining the importance of fashion in Ikebukuro because in recent years this part of Tokyo continues to prosper and expand. Therefore, while the traditional department stores of Seibu Department Store and Tobu Department Store have always been the backbone of Ikebukuro. In recent times Lumine and Esola have given a boost to the younger fashion market. Given this growing angle, Lumine, Esola, Marui, Parko, and other famous stores catering for younger people, have galvanized the buzzing nature of modern Ikebukuro and people from all over Greater Tokyo shop in this fashionable district.

When it came to the question of the most popular fashion stores picked by individuals in the survey, then this part wasn’t so unpredictable. Of course, some of the ladies replied that they prefer individual fashion companies and not major department stores or famous shopping malls. However, for young Japanese, Korean, and Chinese ladies, who reside in the Greater Tokyo region, then Lumine just came out on top from Marui, Shibuya 109, and Laforet Harajuku. Isetan wasn’t far behind and a minor split occurred with the youngest ladies in the 18 to 22 years old bracket especially focusing on the first three places mentioned.

The question related to favorite shop and brand was extremely varied. However, while the majority of ladies selected a single favorite shop others mentioned their number one department store. Overall, the most popular fashion companies selected were Zara, Topshop, Emoda, Snidel, Sly, and H & M. This group was closely followed by Mercury Duo, Egoist, American Apparel, Forever 21, Moussy, Jouetie, and Laguna Moon. Likewise, the following tier which was just below the last group applies to Chanel, Tsumori Chisato, Marua, Rose Bud, Risel, Chloe, Dazzlin, Otoe, Comme des Garcons, Gucci, Lowry’s Farm, Miu Miu, G.V.G.V., Spick and Span, Unsqueaky, Earth Music & Ecology, Beams, SmackyGlam (Smacky Glam), Jill Stuart, Free’s Shop, Chelsea, Liz Lisa, and Lip Service.

In the final tier were many companies and in truth you have too many to mention. However, the list includes Osmosis, Grimoire, Heather, Louis Vuitton, Jeanasis, Journal Standard, Adam et Rope, Kaka Vaka, Opening Ceremony, Celine, Loungedress, D’issy, Urban Research, Frayi D, Rosso, Martin Margiela, Barak, Qosmos, Theory, Theatre Products, Alexander Wang, Ann Demeulemeester, Ingni, Another Edition, Miel Crishunant, and several others. Therefore, the complex nature of the list also highlighted the importance of places like Laforet Harajuku because several companies are located in this shopping mall and the same applies to Lumine and other department stores.

When it came to the “favorite hair salon” then Bloc, D & B, Shima, Za/Za, and Minx were the most popular. After this top selected group you have countless others but it is noticeable that in two surveys done by Modern Tokyo Times that Shima did well in both.

The findings will have limitations but clearly during the second survey related to fashion in Tokyo, it is clear that some similarities applied. This notably applies to favorite department stores, favorite hair salon, and many fashion companies were selected in both surveys but with slightly different results at the top.

Overall, it is clear that the survey highlights the buzzing nature of Tokyo fashion and clearly individuals picked both Japanese boutiques and international boutiques.

leejay@moderntokyotimes.com

http://moderntokyotimes.com

Tokyo fashion: Roberto Cavalli and the exclusive Aoyama fashion scene

Tokyo fashion: Roberto Cavalli and the exclusive Aoyama fashion scene

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Roberto Cavalli, Miu Miu, Akris, Bally, and Freitag, have all targeted Tokyo in recent months in order to further expand their global and Japanese operations. Therefore, despite the global downturn and devastating events in Japan related to the March 11 earthquake and tsunami, the fashion scene in Tokyo remains vibrant and continues to expand.

Roberto Cavalli commented that “Tokyo is on the world’s stage of fashion, glamour, and sophistication.  This is a city of energy and inspiration.” This statement is certainly factual because many Tokyoites adore fashion and the sheer vibrancy and diversity of fashion in this buzzing city is amazing. Also, Japanese fashion designers are extremely innovative and each fashion district is unique in its own way.

Roberto Cavalli continued by stating that “I wanted to create a boutique in which elegance dominates, for both women and for men, in a welcoming and exclusive atmosphere, in which each person can totally fulfill their dreams and desires. I have always been extremely interested in Japanese culture…..”

Not surprisingly, Roberto Cavalli picked Aoyama because this exclusive fashion district is awash with exquisite companies from all over the world. Aoyama is famous for being debonair, chic, and extremely sophisticated and this applies to the crème de la crème of Japanese and international boutiques.

Also, architecture, the right ambience, exquisite internal design, shop layout, and other important factors, are essential and this is part and parcel of the fashion scene in Aoyama. Therefore, Roberto Cavalli who first expanded via the department store system in Japan is now focusing on the right synergy to be met in their new flagship store in Aoyama.

The sophisticated scene in this fashion area applies to countless famous boutiques being located in a high octane part of this district. This partial list includes Comme des Garcons, Prada, Gucci, 10 Corso Como, Donna Karan, Loveless, Michael Kors, L’eclaireur, Vivienne Westwood, Issey Miyake, A Bathing Ape, Jil Sander, Yohji Yamamoto, Artisan, Stella McCartney, Paul Smith, Cynthia Rowley, Helmut Lang, Hanae Mori, Mark Jacobs, Tsumori Chisato, Costume National, Carbane de Zucca, Diane Von Furstenberg, Undercover, Frapbois, Design Works, and many other refined companies like Deuxieme Classe.

Also, you have stylish and exquisite shopping stores in this exclusive fashion district which includes Boutique W, Dress Camp, Flair Aoyama, Loveless and other stunning shopping stores. Therefore, Roberto Cavalli picked an ideal location because the proximity of Aoyama to Omotesando, Harajuku and Shibuya means the entire area is awash with creativity, exquisite boutiques, energy, sophistication, changing styles and one long and continuous fashion scene, which would grace any major city in the world.

The flagship store of Roberto Cavalli in Aoyama which opened in September is based on elegance and innovation. True to the character of Roberto Cavalli he made a high octane appearance in early November in Tokyo.

Aoyama clearly is a very refined area for crème de la crème boutiques in buzzing Tokyo and the Roberto Cavalli store is an indicator that the magnet and allure of this mega city remains strong despite the negative global economy.

Roberto Cavalli Aoyama Boutique, SS Minami Aoyama 1/2F, 5-5-4.

http://www.robertocavalli.com/

www.net-a-porter.com/Roberto_Cavalli

AOYAMA SHOPPING LINKS TO HELP TOKYOITES AND TOURISTS

http://www.japan-hotels.ws/tokyo/aoyama/shopping.htm

http://www.aoyama-net.com/fashionmap/index.htm  – Map of where the fashions companies are

http://tokyofashion.com/tag/aoyama/  　 – Aoyama fashion

http://moderntokyotimes.com 　please visit

Tokyo fashion: exquisite fashion districts and diversity of boutiques

Tokyo fashion: exquisite fashion districts and diversity of boutiques

Michel Lebon and Lee Jay Walker

Modern Tokyo Times 

Fashion in Tokyo is simply dynamic and the creative buzz you can feel in this ultra-modern city is unbelievable. All major capital cities and famous cities will have famous fashion districts and London, Milan, New York, Paris, and Rome run of the tongue when thinking about fashion. However, the diversity of fashion in Tokyo and the numerous fashion districts is what makes this city tick when it comes to exquisite boutiques.

Famous international fashion streets with huge reputations based on sublime fashion applies to Fifth Avenue (New York), Avenue Montaigne (Paris), Bond Street (London), Via Montenapoleone (Milan), Bahnhofstrasse (Zurich), P.C. Hooftstraat (Amsterdam), Stroget (Copenhagen), Rodeo Drive (Los. Angeles) and Calle Serrano (Madrid). 

At the same time you have fantastic fashion in other major cities in Japan and Osaka is extremely trendy. This notably applies to the exquisite boutiques in Umeda and in Namba you have a lovely mix of high fashion and independent fashion. Meanwhile Kobe is extremely trendy and you have a lovely buzz in this city.

However, what makes Tokyo so special is the sheer size of fashion and the amount of districts you have in this fabulous city which caters for different trends and styles. Therefore, you are spoilt for choice because you have extremely sophisticated districts like Aoyama, Ginza, Harajuku, Omotesando, Roppongi Hills, and Yurakucho. Alternatively, you have a mixture of sophisticated fashion, independent boutiques and the buzzing nature of Ikebukuro, Shibuya, and Shinjuku and elegant areas like Ebisu.

 

International wise you will have a wide mix of famous fashion districts which appeal to individuals. However, without a shadow of a doubt Aoyama, Ginza, Harajuku, Omotesando, Shibuya and Shinjuku will be the most famous internationally but it is the collective which really makes fashion so special and unique in Tokyo.

Therefore, you have smaller suburbs which are brimming with elegant boutiques and their own styles. This applies to Daikanyama, Kichijoji, Jiyugaoka, Nakano, Shimo Kitazawa, Naka Meguro and other trendy places which provide a different ambience and vibe. These smaller districts provide a special feel because the sheer number of fashion areas in Tokyo is amazing. Also, you have other famous areas in Tokyo like Ueno and Odaiba which are fantastic for fashion and tourism is also a major theme in both places for very different reasons.

Jiyugaoka and Daikanyama are extremely popular and the feel in both places is special because you have so many back streets and the energy can be felt when browsing around. In Jiyugaoka the elegant boutiques, café bars, beauticians, quaint shops, famous cake shops (Dalloyau, Roll Ya Cake and Sweets Forest), restaurants, and other factors, all adds up to a lovely suburb which is blessed with stunning fashion.

In Aoyama and Omotesando you have sophisticated fashion in abundance and both places are chic and stylish. Therefore, you have famous international and Japanese boutiques in both districts which share the same space in trendsetting Tokyo.

In Aoyama you will find sublime boutiques in abundance and this applies to Comme des Garcons, Gucci, Prada, Donna Karan, Loveless, Michael Kors, 10 Corso Como, L’eclaireur, Vivienne Westwood, A Bathing Ape, Jil Sander, Issey Miyake, Yohji Yamamoto, Artisan, Stella McCartney, Cynthia Rowley, Paul Smith, Helmut Lang, Mark Jacobs, Tsumori Chisato, Costume National, Carbane de Zucca, Hanae Mori, Diane Von Furstenberg, Undercover, Design Works, Frapbois, and many others like Deuxieme Classe.

Meanwhile in Omotesando you have famous international and Japanese brands and both Aoyama and Omotesando, just like Ginza and Yurakucho, are exclusive areas for fashion. In Omotesando Hills which is a sublime fashion store you have exquisite companies like Adore, Anterpima, Apartment Department, Betsey Johnson, Black Fleece, Escada Sport, iliann loeb, Kiwa Sylphy, Martinique Le Conte, Milly, Oriental News, Patrizia Pepe Firenze (Incontro), Tour H. creer (Merveille H.), Tiara, Tracy Reese, Yves Saint Laurent, Zara, and other exquisite boutiques.

In another article about Tokyo fashion by Modern Tokyo Times it was commented that “The energy of exquisite fashion and individualistic fashion designers can be felt through the entire area which links Aoyama, Omotesando, Harajuku and Shibuya.  In many ways Omotesando represents all the beauty of this area because it links high quality fashion companies with independent and stylish boutiques and in the backstreets you can find street fashion.”

For the younger generation internationally the buzzing areas of Harajuku and Shibuya are extremely famous, while in Tokyo it is clear that Ikebukuro is buzzing with students, teenagers and people of all age groups. However, Harajuku and Shibuya are internationally famous and these districts throng with the latest trends.

Sebastian Masuda the designer and owner of 6%DOKIDOKI is iconic because of kawaii culture and “chaotic punk.” The younger generation who adore fashion in Barcelona, London, Madrid, Paris, and other famous cities, are fascinated by kawaii culture, Dolly-kei, Visual-kei, Lolita fashion, and other trends which keep on changing the scene in Tokyo.

Therefore, companies like 6%DOKIDOKI, Grimoire, Candy, Macaronic, Metamorphose temps de fille, and many others, are followed avidly by fashion conscious youth and young adults all over the world. At the same time you have iconic stores like Laforet Harajuku and Shibuya 109

In a past article it was stated that “Internationally famous designers like Issey Miyake, Rei Kawakubo and Yohji Yamamoto provided a strong image for Japanese fashion and their energy was noticeable in the 1980s and onwards.  Yet younger designers and famous individuals are changing the evolving fashion scene and Issey Miyake, Yohji Yamamoto, Sebastian Masuda, Rei Kawakubo, Nobu Kitamura, Junya Watanabe, Takashi Aoki, Tsumori Chisato, Yoshie Itabashi, Kuniko Kato, Chiharu Kikuchi, and others, are all maintaining the freshness of fashion in Japan alongside companies like Grimoire and Candy.”

The sheer diversity of fashion districts, boutiques, designers, thinking, and the ongoing trends which come and go, alongside internationally famous and Japanese boutiques is what makes Tokyo fashion so special.

Issey Miyake Yohji Yamamoto, and Rei Kawakubo, did so much to put Japan on the map internationally when it came to fashion. Then other generations have followed with their own thinking and styles and designers like Sebastian Masuda have reached out and maintained the rich vitality of fashion in Japan.

Fashion means many things to different people but at its heart it isn’t about famous individuals despite the limelight being hogged by a selective crowd. The heart of fashion belongs to new vibes, new trends, fresh thinking, relating to the times, and alongside this you will have continuity but freshness within exquisite brands. This collectively, and a host of other factors, is what makes fashion so powerful and full of energy.

Therefore, in Tokyo you will find this energy throughout the city and for fashion writers at Modern Tokyo Times it is the smaller fashion districts like Jiyugaoka, Shimo-Kitazawa, Daikanyama, Kichijoji, Naka-Meguro and other places like Nakano, which creates the uniqueness of Tokyo.

Of course the spark of fashion and Tokyo’s international appeal is based rightly on fantastic fashion districts, which include Aoyama, Ginza, Harajuku, Omotesando, Shibuya, and Shinjuku. However, when all the smaller fashion districts are included with more famous districts within Tokyo like Ikebukuro, Ebisu and Yurakucho; then collectively this is “the icing on top of the cake” and this is why Tokyo is unique when it comes to international fashion.

The contrasting styles between Japanese, North American, and European fashion, comes alive in Tokyo. Alongside this are established companies and new trends and brands which maintain such freshness and vitality. In Tokyo you are literally spoilt for choice when it comes to fashion districts, new styles, exquisite boutiques, independent boutiques and the sheer diversity of this mega-fashion city.

Simply put, Tokyo is “a real pearl” when it comes to fashion. Therefore, international fashion lovers have so many places to visit and multitudes of boutiques and styles to pick from in exquisite and trendy Tokyo. 

Famous stores

http://www.laforet.ne.jp/floor_guide/floor_1f_e.html  Harajuku Laforet

http://www.isetan.co.jp/icm2/jsp/store/shinjuku/info/iclub/index.jsp Isetan

http://info.keionet.com/foreign/index.html Keio Department Store

http://www.lumine.ne.jp/shinjuku/  Lumine

http://109guide.com/top_f.html Shibuya 109

http://www.maruione.jp/en  Marui

http://www.shinjuku-mylord.com/ Mylord

http://www.omotesandohills.com/english/  Omotesando Hills Shopping Mall

http://www.parco.co.jp/customer/  PARCO

http://www.takashimaya.co.jp/shinjuku/store_information/ Takashimaya

http://www.japan-hotels.ws/tokyo/aoyama/shopping.htm Where to shop in Aoyama

http://www.japan-guide.com/e/e3011.html   Information about Shinjuku

Boutiques in Tokyo

http://www.adore2005.com/

http://anteprima.com/

http://www.ap-dp.com/

www.bape.com/   

http://www.betseyjohnson.jp/

http://www.brooksbrothers.co.jp/fleece/index.html

http://candy-nippon.com/  

http://www.commedesgarcons.org/

http://www.10corsocomo.com/  

http://www.cynthiarowley.com/

http://www.dokidoki6.com/   (6%DOKIDOKI website)

http://www.donnakaran.com/

http://www.erikonail.com/

http://www.escada.com/

http://www.frapbois.jp/

http://www.gucci.com/us/home

http://www.iliannloeb.com/

http://www.incontro.co.jp/

http://www.isseymiyake.com/en/

http://www.kiwasylphy.jp/

http://www.lebois.jp/

http://www.leclaireur.com/en/

http://www.lov-lab.com/  

http://www.maccosmetics.co.jp/

http://www.macaronic.jp/    

http://www.melrose.co.jp/martinique/index.html

http://www.melrose.co.jp/tiara/

http://www.merveilleh.co.jp/

http://www.metamorphose.gr.jp/english/

http://ameblo.jp/oriental-news-omotesando/

http://www.pasdedeux.co.jp/

http://www.paulsmith.co.jp/

http://www.prada.com/

http://sebastianz.jugem.jp/   (Sebastian Masuda)

http://www.smackyglam.com/   

http://www.stellamccartney.com/default/stores/Tokyo

http://store.costumenational.com/

http://www.tracyreese.com   

http://www.tsumorichisato.com/index.html

http://www.viviennewestwood.co.uk/

http://yaplog.jp/grimoire-blog/  

http://www.yohjiyamamoto.co.jp/

http://www.zucca.cc/index.html

http://6girls.jugem.jp/   

Images of fashion in Tokyo

http://www.fashion-j.com/E/trend/201010.html

http://tokyofashion.com/6dokidoki-world-tour-harajuku-kawaii-experience

http://shibuyafashion.metrocity.nl/

http://www.metrocity.nl/tokyo/streetfashion/harajuku-fashion/     

http://tokyofashion.com/candy-sister-fashion-shibuya/   

Past articles

http://moderntokyotimes.com/2011/10/14/tokyo-fashion-omotesando-hills-and-adorable-fashion-in-tokyo/

http://moderntokyotimes.com/2011/10/20/tokyo-fashion-lumine-to-open-a-new-store-in-trendy-yurakcho/

leejay@modernttokyotimes.com  

http://moderntokyotimes.com   

Tokyo fashion: Aoyama is refined, chic, elegant, and sophisticated

Tokyo fashion: Aoyama is refined, chic, elegant, and sophisticated  

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Aoyama fashion is famous in Tokyo because you have so many exquisite boutiques in this very exclusive area.  The fashion boutiques are a splendid mixture of American, European, and Japanese fashion, and the various mosaic within European fashion means that you have lovely contrasts and an abundance of choice.

The architecture of some of the shopping malls and major fashion houses also adds to the spice.  This applies to ultra-modern buildings and the occasional touch of classical styles and this rich blend is visually appealing and creates a feeling of sophistication.

Aoyama is part of the rich vein of exquisite fashion which covers this non-stop zone of lovely boutiques. This applies to Aoyama, Harajuku, Omotesando and Shibuya whereby you leave one fashion zone and enter another.  Not only this, the diversity and age groups which each area caters for and the back streets of Harajuku, Omotesando and before entering central Shibuya proper, is amazing.

Therefore, it is very rewarding for people who adore fashion to browse around and soak up the environment and come across new fashion outlets.  The entire fashion zone in the backstreets is awash with creative fashion, riskier boutique styles, street vibes and American influences, independent boutiques and the buzz this creates is truly unique.

In Aoyama you have countless sophisticated boutiques to visit and a partial list includes Comme des Garcons, Gucci, Prada, Donna Karan, Loveless, Michael Kors, 10 Corso Como, L’eclaireur, Vivienne Westwood, A Bathing Ape, Jil Sander, Issey Miyake, Yohji Yamamoto, Artisan, Stella McCartney, Cynthia Rowley, Paul Smith, Helmut Lang, Mark Jacobs, Tsumori Chisato, Costume National, Carbane de Zucca, Hanae Mori, Diane Von Furstenberg, Undercover, Design Works, Frapbois, and many others like Deuxieme Classe.

In a recent article by Modern Tokyo Times the attention was on the elegant Omotesando Hills shopping complex and the quality boutiques and other shops in this exquisite mall. In Aoyama you have trendy and sophisticated stores which include Boutique W, Dress Camp, Flair Aoyama, Loveless and other exclusive shopping stores.

Cibone is another very trendy shopping mall which caters for futuristic furniture, clothing, dinnerware, restaurants, electrical appliances based on innovation, and so much more. The store is a magnet for fashion conscious individuals and the concept is challenging but richly rewarding.

Famous stars also love Aoyama fashion and Comme des Garcons fashion is internationally famous just like countless other fashion companies in Aoyama. The list of famous people who adore Comme des Garcons include Kanye West, Vincent Ng, John Waters, Chloe Sevigny, Mary Kate Olsen, Leila Aldik, Matt Bellamy, Tilda Swinton Justin Bieber, Selma Blair, and many others.

Aoyoma fashion is clearly debonair, sophisticated, international, and chic beyond your wildest dreams. The entire area is uplifting and the architecture and fashion displays are delightful. Therefore, if fashion is in your veins and you want to see sublime Japanese and international fashion, then Aoyama is a district that you must visit to see the latest trends and exquisite fashion styles.

PARTIAL LIST OF WEBSITES

http://www.commedesgarcons.org/

http://www.10corsocomo.com/  

http://www.cynthiarowley.com/

http://www.donnakaran.com/

http://www.frapbois.jp/

http://www.gucci.com/us/home

http://www.isseymiyake.com/en/

http://www.leclaireur.com/en/

http://www.paulsmith.co.jp/

http://www.prada.com/

http://www.tsumorichisato.com/index.html

http://www.stellamccartney.com/default/stores/Tokyo

http://store.costumenational.com/

http://www.viviennewestwood.co.uk/

http://www.yohjiyamamoto.co.jp/

http://www.zucca.cc/index.html

www.bape.com/    

AOYAMA SHOPPING LINKS TO HELP TOKYOITES AND TOURISTS

http://www.japan-hotels.ws/tokyo/aoyama/shopping.htm

http://www.aoyama-net.com/fashionmap/index.htm – Map of where the fashions companies are

http://tokyofashion.com/tag/aoyama/ 　 – Aoyama fashion

leejay@moderntokyotimes.com　

http://moderntokyotimes.com　

Tokyo fashion: culture and aspects of the pulling power of Japan

Tokyo fashion: culture and aspects of the pulling power of Japan

Lee Jay Walker

Modern Tokyo Times

The old Japan still appeals to vast numbers of people because of the rich cultural legacy of this unique nation.  This applies to so many factors, from the cradle of high culture in Nara which was then followed by Kyoto and the religious influence of Zen Buddhism,  Kukai, and Nichiren. Other major areas apply to ceramics, martial arts, ukiyo-e, Japanese tea ceremony, the samurai, geisha, kimono, kanzashi, Japanese garden, haiku, kabuki, mysterious world of the ninja, ikebana, bonsai, and a host of other factors. 

Indeed, the uniqueness of Japan is best summed up within the Shinto faith because no other major nation maintained its indigenous faith within just one location. All other major nations throughout the world became swallowed up by Buddhism, Christianity, and Islam.  Hinduism of course is the indigenous faith of India but Hindu civilization spread to distant shores, from Afghanistan to Indonesia, before the advent of Islam.

 

In modern times the pulling power of the old world still exists but new themes attract the international community and this applies to the younger generation and all generations.  Therefore, Japanese animation, kawaii culture, fashion, cosplay, maid café, computer games, gadgets, and a host of other areas, is drawing people close to Japan. 

 

Regionally also, Japan is a huge pulling power for music and many American singers and groups have fallen in love with the buzzing fashion of Tokyo and Osaka.  Not only this, but Korean pop (k-pop) music and dramas now understand the power of Japan because more and more k-pop groups and television series from South Korea want a slice of the “Japanese apple pie.”

European fashion companies also desire a slice of the “Japanese apple pie” and this can be seen by the strong showing of profits made in Japan.  The South Korean k-pop scene is now following the same logic and this will only enhance the international reputation of Japan.

Therefore, while the economic base of Japan may be stuttering and the ravages of nature continues to create havoc during this sad year in the land of the rising sun – the soft power still continues to grow despite all these negative upheavals.  Indeed, political leaders in Japan and many internal companies should be doing more to reach out globally because the younger generation in many nations is focused on aspects of modern Japan. 

Fashion wise Tokyo and Osaka are buzzing and not only these cities because Kobe fashion is extremely vibrant and Kobe in its own right is a stunning city and one which is creative.  However, internationally the focus is on Tokyo and Akihabara (anime, gadgets, otaku, and maid café), trendy Shibuya, independent Harajuku, high fashion of Aoyama, Omotesando, Ginza and Roppongi Hills, and the name of Shinjuku, are all internationally well-known.

Osaka also is a huge international market and places like Namba and Umeda are great places for fashion and Namba entertainment district never sleeps.  In truth, Osaka is overlooked too much because the Kansai region is one of the richest regions in the world.  Therefore, Namba fashion and Umeda needs to be sold more and Osaka needs to reach out to the international community because this city is so energetic and contrasts greatly with Tokyo in terms of thinking.

Twenty years ago the younger generation in China and South Korea were largely disenfranchised from Japanese street culture.  This no longer applies and Japan is a hip place to visit and the Chinese tourist market to Japan is growing and developing rapidly.  Therefore, more fashion companies in Japan are focused on developing their image in China and also attracting Chinese tourists.

The best of k-pop in South Korea are also focused on the huge music market in Japan and this is altering the music balance.  Fifty years ago to the last ten years the American music power dominated in Japan and the same applied to the film industry.  However, in recent times more and more young people in Japan are listening to j-pop and k-pop and the domestic film industry is seeing a growing share.

 

Of course American music is still powerful and the same applies to the film industry but companies like Warner Bros. Studios in America are increasing their sights in Japan by also focusing more on Japanese films.  Warner Bros. Studios is a fantastic company in this sense, because they understand that times are changing and the best of both worlds is being provided by this dynamic company.

Therefore, while j-pop and k-pop continues to grow within Japan for the younger generation both music styles are making inroads in other nations like China, Indonesia, Thailand, Taiwan and others within Asia.  It must be remembered that in China, Japan, and South Korea, you have over 1.5 billion people and the growing middle class and upper class in China is leading to new thinking and new energy.

Japan will always attract people because of its rich legacy and Kyoto, Nara, Kamakura, Koyasan, and so many other places, will always attract people because of high culture and the richness of Buddhism in the old world is internationally famous.  The Shinto faith also provides the real uniqueness of Japan and festivals throughout the year keeps this faith within the soul despite Japan being secular on the whole.

Turning back to fashion then this sector is so rich and diverse and each area within major cities like Tokyo and Osaka will have special zones which cater for certain styles. Also, exquisite international companies want a share of the “Japanese apple pie”

In a previous article about fashion I comment that “The beauty of Tokyo is that different areas contrast greatly and you have noticeable changes within fashion styles. Therefore, you will find greater individualism in Harajuku and Shibuya and both areas have a youthful image and are powerhouses.” 

“This contrasts greatly with Ginza and other fashionable areas like Ebisu and Aoyama which cater for young adults and all age ranges, with the emphasis being high income earners or people with wealth. Ginza is awash with international brands and Japanese brands where the focus is on elegance, sophistication and extreme quality.”

“Harajuku and Shibuya are not just about youthful fashion because both areas connect with Omotesando and within each area the mixture of fashion is amazing.  Therefore, you can visit independent companies like 6%DOKIDOKI in Harajuku and within a short distance you will find international and famous Japanese brands.”

“The fusion of fashion companies and the noticeable change within districts or within a short distance; increases the spice and the creativity of fashion in Tokyo.”

 “This all adds to the high energy of fashion in Tokyo and the spirit of companies like 6%DOKIDOKI and Macaronic are a blessing.  Therefore, designers like Sebastian Masuda (6%DOKIDOKI) and Takashi Aoki (Macaronic) have no boundaries and instead their creativity and passion can be felt within the products that they provide”.

Sebastian Masuda

In the past Issey Miyake, Yohji Yamamoto and Rei Kawakubo were famous for attracting broad followers and each individual is highly respected within the fashion world. Despite this, the fashion sector in Japan is extremely diverse and no individual designer or brand can dominate because the market is so complex.

The beauty of the fashion sector in Japan is its rich diversity and collectively all the influential designers compliment this aspect of the fashion scene.  Therefore, Issey Miyake, Rei Kawakubo, Sebastian Masuda, Yohji Yamamoto, Takashi Aoki, Junya Watanabe, Tsumori Chisato, Yoshie Itabashi, Chiharu Kikuchi, and many other fantastic designers, are collectively creating a major buzz throughout the international fashion industry.

 

It matters not if your favorite company is A Bathing Ape, Comme des Garçons, N. Hoolywood, Grimoire, Samantha Thavasa, 6%DOKIDOKI, SmackyGlam, Diet Butcher Slim Slim, Hiroko Koshino, Rip Van Winkle, H. Naoto, Macaronic, Candy Stipper, or any of the multitudes of quality and imaginative fashion companies in Japan. The most important aspect is the creativity of each individual company and how competing styles help to highlight fashion in Japan.

6%DOKIDOKI and SmackyGlam use amazing creativity and color schemes within their designs and both companies have different thought patterns and client bases.  Yet, this diversity amidst creative fashion is attracting fashion lovers from all over the world.

The brainchild behind 6%DOKIDOKI is Sebastian Masuda and this extremely creative fashion designer and thinker, never remains static because the spirit of fashion and Harajuku run through his veins. He is blessed with excellent staff who enthuse not only kawaii culture and chaotic punk, but who have raw energy and a rare vibrancy and spirit. 

The color schemes and creativity of 6%DOKIDOKI is beyond boundaries and kawaii culture and their free thinking shines out in a world of fashion which can sometimes be constrained.  6%DOKIDOKI is a company which makes Harajuku tick and their fashion and accessories say much more than people could ever imagine.

Another amazing aspect of fashion in Tokyo is that you have so many districts in this city which have their own distinctive vibe. Therefore, while places like Aoyama, Ebisu, Ginza, Ikebukuro, Harajuku, Omotesando, Shibuya, Shinjuku, and Ueno, are more well-known and established areas, this is not the entire picture.  This applies to trendy smaller areas of Tokyo like Kichijoji, Daikanyama, Jiyugaoka, Nakano, Naka-Meguro, and Shimo-Kitazawa, because these places highlight the plethora of areas to visit for fashion in Tokyo and this is rare for a major city because the options are enormous and extremely varied.

The image of Japan is changing in the eyes of the younger generation because the new Japan is trendy, creative, and provides rich new trends which have global appeal.  Kawaii culture is no longer stuck in Japan and cosplay, Japanese anime, new gadgets, fashion, computer games, maid café, and other areas are all adding up and leading to new dimensions.

At the same time, the mysterious Japan is still potent and appeals to all generations and this unique factor makes the land of the rising sun so fascinating. For some individuals it is all about kawaii culture and Japanese anime.  However, for others it is about the richness of Nara, Kyoto, Wakayama Castle, Koyasan, Japanese gardens, Buddhism, Japanese ceramics, kabuki, ukiyo-e and other high cultural aspects of Japan.

 

Obviously many individuals will enjoy both worlds and feel relaxed within the rich traditional culture of Japan and the changing aspects of the new nation which is constantly evolving because of new trends.

Therefore, the pulling power of Japan will continue to grow and k-pop groups and other international music styles will continue to focus on the “Japanese apple pie.” The same applies to the magnificent and stylish fashion scene because of amazing designers who focus on creativity and innovation.

Overall, Tokyo is amazing for fashion and cosplay, anime, maid café, kawaii culture, and a plethora of other trends, is leading to such a rich and vibrant culture.

http://www.dokidoki6.com/ 

http://www.smackyglam.com/

http://www.japaneselifestyle.com.au/tokyo/harajuku_fashion.htm (Harajuku – Tokyo)

http://www.osaka-info.jp/en/search/detail/shopping_5160.html  (Namba – Osaka) 

http://www.japaneselifestyle.com.au/tokyo/shibuya.htm (Shibuya – Tokyo)

http://candystripper.net/

http://www.macaronic.jp/

http://tokyofashion.com/

http://shibuyafashion.metrocity.nl/

http://www.photopassjapan.com/tokyo_-_shibuya/

http://www.warnerbros.co.jp/main/homepage/homepage.html (in Japanese)

leejay@moderntokyotimes.com

http://moderntokyotimes.com

Tokyo ladies and daily fashion

Tokyo ladies and daily fashion

Lee Jay Walker

Modern Tokyo Times

6%DOKIDOKI and Sebastian Masuda highlight the raw energy and vibrancy of Tokyo fashion.

Fashion in Tokyo is very important and this applies to both sexes and the quality and styles are so diverse.  Therefore, Tokyo is a fashion paradise for fashion lovers and you have so many places to visit in this amazing city in order to view the latest trends or to try on new clothes.

It is clear that Tokyo is a fashion Mecca because you have so many areas of high quality fashion shops, independent fashion and mega department stores.  Therefore, within a short distance you can witness the different styles of Ginza, Harajuku, Omotesando, Ikebukuro, Shibuya, Ebisu, Aoyama, Shinjuku, Ueno, and in other parts of this city. 

 

Also, within Harajuku you have a huge variety of fashion and this applies to kawaii culture, individual styles, upwardly mobile and high brand designs can be found within the environment of Harajuku, Omotesando Hills and Aoyama which is very exclusive. 

Therefore, the age group also changes because parts of Harajuku and Shibuya are buzzing with trendy teenagers or young adults. However, Omotesando Hills and Aoyama caters for the wealthy and adults of various ages can be seen browsing around and buying high quality and exclusive products.

6%DOKIDOKI and fashion designer Sebastian Masuda

Shibuya is the same because some areas are completely alive with young teenagers and young adults but mixed within this are high quality department stores.  Also, the closeness of Shibuya, Omotesando, Harajuku and Aoyama means that you can feel the energy and natural flow of the changing styles.

If you are a fashion lover then Tokyo is your city because the diversity is amazing and fashion designers have a rare edge because some designers like Sebastian Masuda (6%DOKIDOKI) and Takashi Aoki (Macaronic) have creativity in abundance.

Both Sebastian Masuda and Takashi Aoki are based in Harajuku and the beauty of this part of Tokyo is that the independent spirit is still alive and kicking.  Yes, of course you have famous international and Japanese brands in Harajuku and Omotesando but it is designers like Sebastian Masuda and Takashi Aoki which inspire.

Kawaii culture and fashion companies like 6%DOKIDOKI have developed a strong following throughout the world because of the stunning color schemes on offer and the huge creativity which can be seen.

Therefore, if you log on to Twitter or Facebook it is clear that young teenagers and adults from France, Indonesia, America, and all over the world, have a taste for Tokyo fashion.

This is because of the creativity on offer and when you add this to the amazing environment of Tokyo then it is easy to see why Tokyo is so popular and a world famous city. 

If I ever feel blue then a walk around Harajuku while listening to house/trance music perks me up because I can relax by watching the natural street fashion on show.

Fashion companies like 6%DOKIDOKI, Comme des Garcons, SmackyGlam, ato, Macaronic, Candy Stripper, and a host of others; are extremely diverse and they cater for a huge difference in taste.

This adds up to an amazing fashion scene and the fashion blends within the environment that the shops are located and this fact is what is so fantastic about Tokyo.

http://www.dokidoki6.com/

http://www.smackyglam.com/

http://candystripper.net/

http://www.macaronic.jp/

http://tokyofashion.com/

leejay@moderntokyotimes.com

http://moderntokyotimes.com

Japanese Fashion: buzzing with spirit and energy in Tokyo

Japanese Fashion: buzzing with spirit and energy in Tokyo

Lee Jay Walker

Modern Tokyo Times

6%DOKIDOKI highlight the sheer vibrancy of Tokyo fashion

Japanese street fashion is extremely diverse and no single style could ever corner the market and within areas of Tokyo and Osaka, and other major cities, you will have areas which appeal to certain styles. Japan is also a huge market for exquisite global fashion and major companies vie alongside Japanese companies and individual outlets for a slice of the huge market.

The beauty of Tokyo is that different areas contrast greatly and you have noticeable changes within fashion styles. Therefore, you will find greater individualism in Harajuku and Shibuya and both areas have a youthful image and are powerhouses. 

This contrasts greatly with Ginza and other fashionable areas like Ebisu and Aoyama which cater for young adults and all age ranges, with the emphasis being high income earners or people with wealth. Ginza is awash with international brands and Japanese brands where the focus is on elegance, sophistication and extreme quality.

Obviously the price mechanism caters for the rich.  However, being Japan, then many Japanese ladies and men who may have less disposable income, will also save in order to buy luxury brands.

Harajuku and Shibuya are not just about youthful fashion because both areas connect with Omotesando and within each area the mixture of fashion is amazing.  Therefore, you can visit independent companies like 6%DOKIDOKI in Harajuku and within a short distance you will find international and famous Japanese brands.

The fusion of fashion companies and the noticeable change within districts or within a short distance; increases the spice and the creativity of fashion in Tokyo.

This all adds to the high energy of fashion in Tokyo and the spirit of companies like 6%DOKIDOKI and Macaronic are a blessing.  Therefore, designers like Sebastian Masuda (6%DOKIDOKI) and Takashi Aoki (Macaronic) have no boundaries and instead their creativity and passion can be felt within the products that they provide.

Issey Miyake, Rei Kawakubo and Yohji Yamamoto provided a strong image for Japanese fashion and their energy was noticeable in the 1980s and onwards.  However, the nature of fashion in Tokyo and throughout Japan is changeable and no single designer can express the exuberant fashion which is part and parcel of major cities like Tokyo and Osaka. Instead, the real beauty of Japanese fashion is the collective because Issey Miyake, Rei Kawakubo, Yohji Yamamoto, Sebastian Masuda, Takashi Aoki, Junya Watanabe, Tsumori Chisato, Yoshie Itabashi, Chiharu Kikuchi, and many others; collectively add their own individual style and thinking.

It matters not if one fashion designer is hugely famous or not because fashion is not static and different fashion styles will cater for different markets.  Also, the raw energy of designers like Sebastian Masuda and Takashi Aoki merge their free thinking within the unique style of Harajuku.

Sebastian Masuda – 6%DOKIDOKI

6%DOKIDOKI is international in thinking and this company relates strongly with their clients in Harajuku and throughout the world.  The color schemes and designs of 6%DOKIDOKI and Macaronic sums up the creative nature of both companies. 

Fashion also means many things. This applies to a sense of belonging within certain fashion trends, mainstream, individualism, street credibility amongst the hip-hop inspired youth, and so forth.

Irrespective if your favorite fashion company is Comme des Garçons, A Bathing Ape, Uniqlo, 6%DOKIDOKI, SmackyGlam, Candy Stipper, Macaronic, or a multitude of other companies; the importance is that however large or small; or irrespective of stature or design style; each and every company enhances the spirit of Tokyo and Japanese fashion.

If fashion is high on your agenda then Tokyo and Osaka cater for fashion in abundance and the streets of Harajuku in Tokyo and Namba in Osaka are buzzing because of creativity and difference. 

The stunning color schemes of SmackyGlam and 6%DOKIDOKI are a million miles apart and this applies to thinking and client base.  However, the thinking behind the designs is done with utmost care and imagination and this vibrancy and difference is leading to such energy in Tokyo.

6%DOKIDOKI and the Mighty Harajuku Project

Japan is a Mecca for fashion and Tokyo is awash with creativity and style. The same also applies to Osaka which is also very energetic and this certainly applies to places like Namba.  Therefore, this sector will remain vibrant because of the diverse nature of Tokyo and Osaka and it is this diversity which is making the fashion scene tick.

http://www.dokidoki6.com/

http://www.smackyglam.com/

http://candystripper.net/

http://www.macaronic.jp/

http://tokyofashion.com/

leejay@moderntokyotimes.com

http://moderntokyotimes.com