Posts tagged ‘tokyo fashion’

September 6, 2012

Tokyo fashion in Yurakucho: Lumine Department Store

Tokyo fashion in Yurakucho: Lumine Department Store

Michel Lebon, Kanako Itamae and Lee Jay Walker

Modern Tokyo Times 

Tokyo fashion is internationally famous and the Yurakucho fashion angle keeps on growing from strength to strength. This factor is also helping other famous districts nearby and this notably applies to Ginza. Both areas naturally flow together because they share the same dynamic environment whereby the crème de la crème of international and Japanese boutiques can be found.

In recent times H & M and Uniqlo have altered the fashion landscape in Ginza by having places to shop whereby the prices suit all pockets. Despite this, Ginza and Yurakucho are famous for luxury boutiques and amazing department stores which enrich the entire area.

Last year the exquisite Lumine Department Store opened a new venture in Yurakucho and clearly this factor is enticing the younger generation to shop once more in this part of Tokyo. This means that you have ample places to shop in both districts which suit all age groups. Also, because of companies like Uniqlo you now have places to go bargain shopping. Therefore, shoppers are spoilt for choice in Ginza and Yurakucho.

In Ikebukuro the Lumine Department Store enriches the west side of this very trendy part of Tokyo. Likewise, Lumine in Yurakucho is also enriching the fashion scene of this district because of the many amazing boutiques to be found throughout this stylish store.

Timothy Schepis, the owner of Tokyo Fashion Daily, commented about the arrival of Lumine in Yurakucho last year that “…the newly redeveloped Yurakucho location will be the 14th for Lumine in Japan and will be the first not to be part of a railway station. At 22,000sqm Yurakucho Lumine will house up to 100 tenants targeting women in their 20s and 30s which make up Lumine`s core customer. Most of the tenants will be fashion brands including United Arrows with the rest of the tenants; cosmetics brands, household goods and restaurants.”

A partial list of the many boutiques which are based within the exquisite Lumine Department Store in Yurakucho includes Adam Et Rope, Beaver, Bshop, Bulsara, Choosy Chu, Couture by Rojita, Deuxieme Classe, Diana, Emoda, Freak’s Store, Gallardagalante, Goa, Journal Standard Relume, Laguna Moon, Manhattan Portage, Marc by Marc Jacobs, Martinique Le Conte, Mercuryduo, Mignon et Enchainement, Muji Nano Universe, Odette e Odile United Arrows, Ozoc, Parigot, Peach John The Store, Piche Abahouse, Ron Herman, Royal Party, Salon De La Trinite, Shel’Tter, Shinzone,  Spick And Span, Spick And Span Accessoires, Stunning Lure, Tomorrowland, United Arrows ( Men’s, Ladies, United Arrows Green Label Relaxing, Urban Research Doors, Urban Research&Rosso and Wjkw.

If you adore fashion then clearly Lumine in Yurakucho will appeal to lovers of stylish boutiques. Like always the choice at this exquisite store is also extremely rich because each individual boutique provides a fresh angle to fashion.

 

http://www.lumine.ne.jp/yurakucho/

http://www.fashion-j.com/E/trend/201010.html

http://tokyofashiondaily.blogspot.com/ – TIMOTHY SCHEPIS  (can be followed on Twitter)

http://tokyofashiondaily.blogspot.com/2011/10/coming-soon-yurakucho-lumine.html

http://www.fashion-j.com/E/trend/201010.html (3rd article from the top shows some images of Lumine in Ikebukuro.)

MODERN TOKYO TIMES IMAGES

http://moderntokyotimes.com

July 13, 2012

Tokyo fashion and tourism in Harajuku and Omotesando: Meiji Jingu to fashion

Tokyo fashion and tourism in Harajuku and Omotesando: Meiji Jingu to fashion

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

 

In 2012 the Tokyu Plaza Omotesando Harajuku (Omohara) opened for business and this vibrant new shopping complex which caters for fashion highlights the dynamics of Harajuku and Omotesando. This applies to new fashion styles, major changes related to architecture, fresh thinking, and other powerful dynamics. Therefore, Omohara, just like Omotesando Hills, is continuing with this fresh approach but the beauty of the entire area is that Harajuku and Omotesando remain to be distinctive.

Fashion tourism is increasingly growing in Tokyo and this applies to both individuals who reside in other parts of Japan and to international tourists. Powerful fashion areas like Aoyama, Harajuku, Ginza, Shibuya, and Shinjuku, are internationally famous to individuals who adore fashion. The reasons behind this are various and extremely dramatic because this applies to refined boutiques to kawaii culture and a host of other fashion trends.

However, for first time visitors to Harajuku then clearly you have many dimensions to this stunning part of Tokyo which flows naturally into Omotesando. One major attraction is the Meiji Jingu shrine which is a stunning Shinto religious place of worship. The grounds are enormous and the natural flow of nature and Shinto is enshrined by the beautiful design and landscape which works magically together.

Therefore, the Meiji Jingu is a must place to visit in Tokyo because individuals can contemplate in the spacious surroundings and enjoy the adorable garden. Also, the freedom of the Shinto faith is a rich blessing because you don’t have any restrictions on dress sensibilities, no overt missionary work, and of course Shinto and nature are embedded together. Given this, the stunning architecture of the main religious area blends naturally with the environment. The various walks within the grounds are also very therapeutic and it is easy to forget that you are in central Tokyo. If you are lucky, then you may witness a wedding, special event or see Shinto holy people walking around in unique dress styles related to their faith.

Another amazing aspect of the Meiji Jingu is that just outside the main gate you will often see young adults dressed in amazing outfits. This applies to Lolita fashion, cosplay and other unique trends which can be found in this part of Tokyo. Therefore, within seconds people pass from the world of new fashion vibes and daring styles to the uniqueness of the Shinto faith. However, because of the laidback nature of Shintoism everything seems natural.

Within minutes of leaving the main Harajuku Yamanote train station you either enter the world of religion or the world of fashion. Of course, for tourists, they will enter both worlds and enjoy a nice walk in Yoyogi Park. Turning to the fashion angle, then the Takeshita-dori is extremely busy because so many youngsters who adore fashion and the subcultures of Harajuku visit this place. Indeed, for young Tokyoites it is “a rite of passage” and the same applies to young people visiting Harajuku from surrounding prefectures which include Chiba, Kanagawa, and Saitama.

The beauty of Harajuku and Omotesando is that the Takeshita-dori is a million miles away from the fashion vibes of the main street which connects these two amazing fashion districts. Therefore, the youthful nature of the Takeshita-dori, kawaii culture, Lolita fashion, mainstream fashion, casual fashion, exquisite styles, and so much more, can be found within the same environment. Given this, within minutes you enter different fashion zones and styles and the same applies to the architecture. Also, the backstreets of Harajuku going towards Shibuya and similar backstreets in Omotesando are laden with casual fashion companies and independent and daring boutiques.

Omotesando Hills on the main street which connects Harajuku and Omotesando is blessed with fantastic boutiques. The architecture of this shopping mall is also very stylish and inside you have a mystical feel about the place because of the layout and lighting. Exquisite boutiques follow naturally inside and this applies to Adore, Anterpima, Apartment Department, Betsey Johnson, Black Fleece, Escada Sport, iliann leob, Kiwa Sylphy, Martinique Le Conte, Milly, Tiara, Oriental News, Patrizia Pepe Firenze (Incontro) Tour H. creer (Merveille H.), Tracy Reese, Yves Saint Laurent, and Zara.

If you visit (http://www.omotesandohills.com/english/ ) the website of Omotesando Hills then you will note that you have many companies inside which cater for lifestyle and beauty. A partial list of companies related to this angle includes Createur Reveal (nail salon), hair make Pas de deux (hair salon), le bois (spa and beauty treatment), M.A.C. (cosmetics), and shu uemura beauty boutique (cosmetics).

Another recent angle to Harajuku and Omotesando is the new Tokyu Plaza Omotesando Harajuku complex which highlights fashion and other angles related to the area. The nickname of this place is Omohara and not only is this mall blessed with sophisticated boutiques but also you have a nice garden and places to sit outside. Omohara links both Harajuku and Omotesando together therefore the name Omohara is most suitable.

Inside this elegant building you have many exquisite boutiques and various different fashion trends. Fashion companies located within Omohara applies to The Shel’tter Tokyo, Charms, American Eagle Outfitters, Minnetonka, Laboratory Work ReCurrent, Pink Trick, Rady, Rione Doras, Juge ETTA, Loaves, Phoebe, Roomy’s, Amo’s Style by Triumph, Tommy Hilfiger, Cheek by Archives, Choosy Chu, Glam Baby, Flag, Goa, Humor Shop by A-net, and Jewelna Rose.

Also, within Omohara you have lifestyle stores and places to relax and enjoy your shopping experience. The rooftop observatory is also a real delight and clearly this attraction is extremely appealing. Therefore, Omohara, Omotesando Hills and Laforet Harajuku are collectively creating a real buzz and vibe. This buzz and vibe continues within independent boutiques like 6%DOKIDOKI throughout both fashion districts and this is what is so special about Harajuku and Omotesando. Simply put, the amazing diversity and creativity of both districts is not only a gem for Tokyo but it is also “an international fashion gem” for all fashion lovers.

Laforet Harajuku (http://www.laforet.ne.jp/is an iconic store alongside Shibuya 109 and Marui One in Shinjuku. Within Laforet Harajuku you have a plethora of diverse boutiques which cater for many different styles. Laforet Harajuku just like Shibuya 109 is “a rite of passage” for fashion lovers in Tokyo and the surrounding prefectures. Boutiques like Deicy, Topshop, Nomine, Lowrys Farm, and so many other amazing boutiques can be found in this fantastic fashion zone.

Harajuku and Omotesando are must places to visit if you adore Japanese and international fashion. The independent spirit of companies like 6%DOKIDOKI to the buzzing casual scene in the backstreets is a real treasure. Similarly, mainstream fashion and exquisite styles can be found in so many stores and fantastic shopping malls. At the same time, the Meiji Jingu is a reminder of “the spiritual dimension” to this lovely part of Tokyo providing individuals seek solace. Overall, both districts are extremely special and collectively they provide a fantastic destination to visit.

 

http://www.meijijingu.or.jp/english/ Meiji Jingu Shrine

http://www.japan-guide.com/e/e3006.html Meiji Jingu and other tourist information

http://omohara.tokyu-plaza.com/en/  Tokyu Plaza Omotesando Harajuku (Omohara)

http://www.japanforum.com/gallery/showgallery.php?cat=2    (Harajuku fashion)

http://sebastianz.jugem.jp/?eid=508     (personal blog of Sebastian Masuda)

http://www.dokidoki6.com/    (Please visit this fashion website of 6%Dokidoki) 

http://www.metrocity.nl/tokyo/streetfashion/harajuku-fashion/

http://www.omotesandohills.com/english/  Omotesando Hills Shopping Mall

Partial list of stores in Omotesando Hills

http://www.laforet.ne.jp/en/harajuku.html Laforet Harajuku 

http://www.adore2005.com/

http://anteprima.com/ 

http://www.ap-dp.com/

http://www.betseyjohnson.jp/ 

http://www.brooksbrothers.co.jp/fleece/index.html

http://www.erikonail.com/ 

http://www.escada.com/

http://www.iliannloeb.com/ 

http://eu.jimmychoo.com/en/restofworld/page/home?notify=yes

http://www.kiwasylphy.jp/ 

http://www.lebois.jp/

http://www.maccosmetics.co.jp/ 

http://www.merveilleh.co.jp/

http://www.melrose.co.jp/martinique/index.html 

http://ameblo.jp/oriental-news-omotesando/

http://www.incontro.co.jp/ 

http://www.melrose.co.jp/tiara/

http://www.pasdedeux.co.jp  

http://www.ysl.com/d/

http://moderntokyotimes.com/2011/10/14/tokyo-fashion-omotesando-hills-and-adorable-fashion-in-tokyo/ 

leejay@moderntokyotimes.com

http://www.moderntokyotimes.com

February 4, 2012

Tokyo fashion vibes in Harajuku and Omotesando: Tokyo females 18-24

Tokyo fashion vibes in Harajuku and Omotesando: Tokyo females 18-24

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Fashion lovers all over the world know the power of Tokyo because this sector is ultra-competitive and vast sums are spent every year in order to get a piece of the “Tokyo apple pie.” The purpose of all the surveys done by Modern Tokyo Times is to get behind the hype of companies who dominate the international press and media in Tokyo in order to find “the real trends” of this buzzing fashion city. Of course, the surveys are based on individuals who adore fashion and the focus on the third survey remains within the female market.

This survey was based on 100 females who visit the fashion districts of Harajuku and Omotesando. The age group who answered this survey was between 18 and 24 years of age and the common theme was that all adore fashion. Harajuku and Omotesando were selected because both fashion districts are linked together and share this vibrant fashion area of Tokyo.  Also, Harajuku and Omotesando are internationally famous throughout the world and the back streets are awash with trendy boutiques and this fact compliments the extravagant main street which links both districts.

In an earlier survey related to females in the age group of 18 and 26 which was based on fashion throughout Tokyo and not limited to two fashion districts. Then when it came to favorite department stores and shopping malls it is clear that the findings from this survey highlight clear differences.

Therefore, the last survey highlighted that Lumine just came out on top from Marui and Shibuya 109. Laforet Harajuku just came behind these and Isetan was also selected favorably. However, when it came to this survey then only Laforet Harajuku of all the above is based in the districts covered in this survey. Not surprisingly, therefore, the findings for the favorite department store or shopping mall was different.

This applies to Laforet Harajuku dominating and being followed by Parco and Lumine. Lumine was still selected highly and this bodes well for this elegant department store and it was good to see Parco doing well in this survey. After all, it shows that different fashion districts will have certain bias towards individual companies and department stores. After all, everybody that took part in this survey loves the fashion districts of Harajuku and Omotesando. Given this reality then Laforet Harajuku held a distinctive advantage but it was noticeable that nobody highlighted Shibuya 109. This may hint at the rivalry between Harajuku and Shibuya?

Like in the previous two surveys the choice for favorite shops and brands was extremely varied but clearly some companies have been highlighted highly in all three surveys. In the survey based on the 18-26 year old age group throughout Tokyo then last time it was stated by Modern Tokyo Times that “Overall, the most popular fashion companies selected were Zara, Topshop, Emoda, Snidel, Sly, and H & M. This group was closely followed by Mercury Duo, Egoist, American Apparel, Forever 21, Moussy, Jouetie, and Laguna Moon. Likewise, the following tier which was just below the last group applies to Chanel, Tsumori Chisato, Marua, Rose Bud, Risel, Chloe, Dazzlin, Otoe, Comme des Garcons, Gucci, Lowry’s Farm, Miu Miu, G.V.G.V., Spick and Span, Unsqueaky, Earth Music & Ecology, Beams, SmackyGlam (Smacky Glam), Jill Stuart, Free’s Shop, Chelsea, Liz Lisa, and Lip Service.”

 

Also, in the survey before this based on the fashion vibes of Daikanyama and Jiyugaoka in the female age group of 18-30 the survey stated that “Mercury Duo, Zara, Snidel, Topshop, Beams, Laguna Moon, Spick and Span, Ingni, Lowry’s Farm and G.V.G.V., were selected several times with regards to favorite shop and favorite brand. Overall, Mercury Duo was mentioned the most but it was very close and many other companies were selected. This applies to Forever 21, H & M, Gucci, Deicy, Louis Vuitton, Ships, Egoist, Jupiter, Polo Ralph Lauren, United Arrows, John Lawrence Sullivan, Liz Lisa, Sly, Free’s Shop, Stella McCartney, Osmosis, Journal Standard, Adam et Rope, Loungedress, Earth Music & Ecology, Lip Service, Smacky Glam (SmackyGlam), D’issy, Urban Research, Sister, Dazzlin, Miu Miu, Ryza, Jill Stuart, Jeffrey Campbell, Vivienne Westwood, A.P.C., Toga, Frayi D, Rosso, and a few others.”

 

Interestingly, when it came to favorite department stores for females shopping in Daikanyama and Jiyugaoka, it was apparent that Marui, Lumine, and Isetan, were selected the most. After these three then Shibuya 109 and Laforet Harajuku also did well. Therefore, in this survey Parco showed its strongest showing and the findings are very interesting.

Turning back to the favorite brands and shops selected in Harajuku and Omotesando then like previously mentioned you did have a few companies who also showed up well in all three surveys. This notably applies to Topshop, Snidel, H & M, Zara, and Sly.

In this survey the companies that did extremely well applies to Topshop, American Apparel, H & M, Comme des Garcons, Beams, Zara, Togo, Tsumori Chisato, Chelsea, I am I, Bubbles, and Vivien Westwood. The next tier applies to KBF, Opening Ceremony, Ralph Lauren, Marc Jacobs, Forever 21, Journal Standard, Barbie, Dual, Snidel, PoPo, Jouetie, Sly, Wall, and Mina Perhonen. Overall, it is clear from the boutiques selected that the mix highlights the diversity of the survey and this applies to the fact that some internationally famous boutiques were selected alongside some lesser known brands.

The most interesting finding was that many of the boutiques which are highlighted in the international media when it comes to Harajuku fashion weren’t selected. Occasionally individuals did have certain items on that they bought from companies related to “kawaii fashion” but none were selected when it came to favorite shop and brand. Of the trendy companies which do get favorable mentions because of their unique styles then Grimoire and Candy Stripper were selected but overall the profile of major quaint styles weren’t highlighted in this survey.

When it came to the “favorite hair salon” question then Bloc and Shima once more did very well and Shima in every survey keeps on being highlighted favorably. Velo hair saloon also did remarkably well in this survey and other companies like YY, Ultra C, Rosso, and Lili were selected several times.

With each new survey then important findings are being made and clearly certain patterns are emerging. Also, each survey is highlighting the importance of each specific fashion district and the overall strength of department stores is clearly informative. Of course the surveys are limited because of the numbers involved but each new survey is helping to strengthen the collective findings.

In every survey many companies were selected in the third tier and fourth tier and amongst the boutiques which came out near the top it is clear that some common themes are happening. Also, in this survey major international brands like Prada, Issey Miyake, Miu Miu, Chanel, Yves Saint Laurent, and others, were also selected in the third tier and given the age group belonging to 18 and 24 then this showing is powerful.

Also, the diversity of boutiques selected is highlighting the vibrancy of fashion in Tokyo and that the market is ultra-competitive. All females selected in this survey value fashion highly and the fashion styles of women selected applies to mainstream elegant styles, student based fashion, and youth orientated fashion.

http://www.style-arena.jp

http://www.laforet.ne.jp/floor_guide/floor_1f_e.html Laforet Harajuku

leejay@moderntokyotimes.com

http://moderntokyotimes.com

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January 10, 2012

Tokyo fashion vibes: views from young ladies in Tokyo aged between 18-26

Tokyo fashion vibes: views from young ladies in Tokyo aged between 18-26

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

Tokyo fashion is internationally famous and this survey was done online by Modern Tokyo Times. It relates to young ladies aged between 18 and 26 and key questions were asked about favorite places for fashion. All females who took part in the survey were selected once it became known that they regularly shop in trendy parts of Tokyo and that they adore fashion. In total, one hundred females took part and the findings are very interesting because it is fascinating to know the favorite brands and stores in this vibrant city. After all, the fashion market in Tokyo is huge and ultra-competitive.

Every female who took part in the survey resides in Tokyo or the surrounding prefectures of Chiba, Kanagawa, and Saitama. However, each female either studies or works in Tokyo and every single lady does her major shopping in trendy parts of this stylish and ultra-modern city.

Also, according to the survey it is clear that the major fashion districts were the most popular. This applies to Harajuku, Shibuya, Shinjuku, Ikebukuro, Omotesando, and Ginza. Despite this, other areas were also chosen and this includes Jiyugaoka, Aoyama, Daikanyama, Ebisu, Shimokitazawa, Ueno, and other fashion districts in Tokyo.

Another important factor is location because Ikebukuro was especially selected by young ladies who reside in Saitama prefecture and similarly, Ueno was picked by a few individuals who reside in Chiba prefecture. Of course, this wasn’t exclusive to all individuals who reside in these prefectures. However, you did have a noticeable common denominator when it came to young ladies living in Saitama prefecture because Ikebukuro gained from its strategic location.

This isn’t undermining the importance of fashion in Ikebukuro because in recent years this part of Tokyo continues to prosper and expand. Therefore, while the traditional department stores of Seibu Department Store and Tobu Department Store have always been the backbone of Ikebukuro. In recent times Lumine and Esola have given a boost to the younger fashion market. Given this growing angle, Lumine, Esola, Marui, Parko, and other famous stores catering for younger people, have galvanized the buzzing nature of modern Ikebukuro and people from all over Greater Tokyo shop in this fashionable district.

When it came to the question of the most popular fashion stores picked by individuals in the survey, then this part wasn’t so unpredictable. Of course, some of the ladies replied that they prefer individual fashion companies and not major department stores or famous shopping malls. However, for young Japanese, Korean, and Chinese ladies, who reside in the Greater Tokyo region, then Lumine just came out on top from Marui, Shibuya 109, and Laforet Harajuku. Isetan wasn’t far behind and a minor split occurred with the youngest ladies in the 18 to 22 years old bracket especially focusing on the first three places mentioned.

The question related to favorite shop and brand was extremely varied. However, while the majority of ladies selected a single favorite shop others mentioned their number one department store. Overall, the most popular fashion companies selected were Zara, Topshop, Emoda, Snidel, Sly, and H & M. This group was closely followed by Mercury Duo, Egoist, American Apparel, Forever 21, Moussy, Jouetie, and Laguna Moon. Likewise, the following tier which was just below the last group applies to Chanel, Tsumori Chisato, Marua, Rose Bud, Risel, Chloe, Dazzlin, Otoe, Comme des Garcons, Gucci, Lowry’s Farm, Miu Miu, G.V.G.V., Spick and Span, Unsqueaky, Earth Music & Ecology, Beams, SmackyGlam (Smacky Glam), Jill Stuart, Free’s Shop, Chelsea, Liz Lisa, and Lip Service.

In the final tier were many companies and in truth you have too many to mention. However, the list includes Osmosis, Grimoire, Heather, Louis Vuitton, Jeanasis, Journal Standard, Adam et Rope, Kaka Vaka, Opening Ceremony, Celine, Loungedress, D’issy, Urban Research, Frayi D, Rosso, Martin Margiela, Barak, Qosmos, Theory, Theatre Products, Alexander Wang, Ann Demeulemeester, Ingni, Another Edition, Miel Crishunant, and several others. Therefore, the complex nature of the list also highlighted the importance of places like Laforet Harajuku because several companies are located in this shopping mall and the same applies to Lumine and other department stores.

When it came to the “favorite hair salon” then Bloc, D & B, Shima, Za/Za, and Minx were the most popular. After this top selected group you have countless others but it is noticeable that in two surveys done by Modern Tokyo Times that Shima did well in both.

The findings will have limitations but clearly during the second survey related to fashion in Tokyo, it is clear that some similarities applied. This notably applies to favorite department stores, favorite hair salon, and many fashion companies were selected in both surveys but with slightly different results at the top.

Overall, it is clear that the survey highlights the buzzing nature of Tokyo fashion and clearly individuals picked both Japanese boutiques and international boutiques.

leejay@moderntokyotimes.com

http://moderntokyotimes.com

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December 29, 2011

Tokyo Fashion: buzzing Shimokitazawa and a desirable place to reside

Tokyo Fashion: buzzing Shimokitazawa and a desirable place to reside

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

Tokyo is famous for fashion and in smaller districts like Shimokitazawa, Nakameguro, and Jiyugaoka, the blend of fashion and place to reside is perfect. The emphasis in this article is trendy Shimokitazawa (locals often say Shimokita) because this lovely suburb is extremely charming. Therefore, many Tokyoites and people who move to Tokyo, find this area a highly desirable place to reside.

The mix in Shimokitazawa is what makes the place come alive because you have families, single people, students, business people, and people of all age groups, who mingle freely and the ambience is most appealing. Also, this part of Tokyo is very near to Harajuku, Shibuya, Shinjuku, and other high octane areas of this mega-city.

However, the beauty of Shimokitazawa is that you have trendy boutiques, many bars, live house, lovely restaurants, and a nice blend of shops. Yet, unlike the high octane nature of Shinjuku and Shibuya, you have a natural refined area to reside whereby you can escape the ongoing crowds. Therefore, the more sedate pace of life can be found but within a lovely fashion district.

Students and the younger generation also adore Shimokitazawa because the fashion scene is independent and you have many boutiques in the backstreets and main fashion area to browse around.  Live house music is also very popular and you have many music outlets to check out the latest vibes hitting Tokyo and internationally. Also, theatrical performances take place in this suburb and café bars, restaurants, drinking places, and so forth, means that people can relax and enjoy the finer things in life.

In an earlier article by Modern Tokyo Times it was stated that “In the backstreets of Shimokitazawa you will find many fashion outlets and also a nice mix of quality secondhand shops selling fashion, music, antiques and a host of other products. At the same time you can feel a nice atmosphere because of cafe bars and at night the ambience is very vibrant. However, despite the energetic feel of the place you don’t have the continuing rush of Harajuku and Shinjuku and this is an added bonus.”

“It is also nice to wander around this part of trendy Tokyo because you have many narrow alleyways which are inaccessible to cars and this makes your visit even more pleasurable. Also, the narrow alleyways are a treasure because you have so many different stores selling various products and often you will find a new fashion outlet that you bypassed before because of limited knowledge of the area.”

The backstreets are full of different types of shops and because many areas are inaccessible by car this makes the environment feel so much better. At the same time, you can often uncover a new gem in the backstreets and this applies to a new shopping store or place to relax. This fact about Shimokitazawa is most rewarding for people who are relatively new to this suburb because it will take a while before you come accustomed to the area.

The fashion resale company UTA is popular and the same applies to Haight and Ashbury, Mocha (12 minute walk from the train station), Banana Fish, Milla Biflora, Little Trip To Heaven, Lotty, and Mori girls also like Carolina Glaser which also sells natural fashion. Some of the above mentioned fashion companies sell vintage clothing and this notably applies to Lotty and Milla Biflora.  

Other popular stores to visit include Blonde on Blonde, Cosmic Lounge, Bruce-Pee, WEGO, Lanp, Fig London, and many other companies which are located in this part of Tokyo. The mix of independent fashion, natural fashion, vintage clothing, punkish styles, Mori fashion, secondhand clothing shops, and other styles, highlights the richness of this lovely suburb.

Shimokitazawa will continue to bloom because the unique ambience of this place can be felt and the changing nature of fashion, new generation of students, and other important factors, means that this place will remain fresh. Therefore, if you want to enjoy a fashionable suburb to visit or are thinking about a new place to reside in Tokyo – then Shimokitazawa fits the bill perfectly.

http://haightandashbury.blogspot.com/

http://blogs.glam.com/matsuyou/2011/09/17/carolina-glaser-shimokitazawa-branch-opening-party/

http://www.cosmic-lounge.com/

http://www.wego.jp/

leejay@moderntokyotimes.com

http://moderntokyotimes.com

December 14, 2011

Tokyo and Osaka fashion: Mulberry to partner with Isetan Mitsukoshi

Tokyo and Osaka fashion: Mulberry to partner with Isetan Mitsukoshi

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Mulberry in 2011 continues to flourish despite the global recession which hit so many nations. Recent figures released state that sales are up by 44% and this British designed label company is now going to focus more on the Japanese market. Therefore, a partnership was announced with Isetan Mitsukoshi Holdings whereby Mulberry hopes to penetrate the Japanese market.

Timothy Schepis (http://twitter.com/tokyofashndaily) comments on Tokyo Fashion Daily that Through a joint venture that has been in discussions for years Mulberry has agreed to partner with Isetan Mitsukoshi department store for their entry into Japan. The joint venture itself will be a joint ownership between Mammina, a subsidiary of Isetan Mitsukoshi and Club 21.”

“Over the next ten years Isetan Mitsukoshi will open Mulberry shop-in-shops and eventually Mulberry stand alone stores beginning with flagships in Tokyo and Osaka.”

The reputation of Mulberry continues to bloom and according to internal sources it is expected that sales outside of the United Kingdom will be surpassed by sales in other nations within two years. In the past Mulberry did target Japan but the competitive nature of the Japanese market alongside unique business mechanisms, meant that growth was not so high. Therefore, by agreeing terms with a powerful department store in Japan it is clear that Mulberry is serious about developing sales in the Japanese market.

Recent growth is down to many factors but one outstanding fact is the role of Emma Hill because since she became the creative director, then sales and new ideas have worked swimmingly. The autumn/winter collection was in huge demand in both the United Kingdom and internationally and clearly this company is utilizing its rich history and unique style.

John Fox-Clinch in Bristol Business News comments that “While the firm, which celebrates its 40th anniversary this year, has in the past run its own store in Japan, it has not made the kind of strides in the country it has achieved in other parts of South East Asia and the Middle East by working with distributors and retailers.”

“The Japanese expansion will be made with a joint venture vehicle owned by Mulberry’s existing Asia Pacific distributor Club 21 and Mammina Co, a unit of Japanese department store chain Isetan Mitsukoshi Holdings (IMH).”

“Under the agreement IMH, one of the largest department store chains in Japan, is to make ‘shops-in-shops’ space available to Mulberry including its new flagship stores in Tokyo and Osaka ‘on a progressive basis’.”

Mulberry is also going to focus on Australia and Vietnam and clearly this company understands the importance of Asia. However, China and Japan will be the backbone of overall expansion and fashion districts in Tokyo and Osaka provide huge potential.

Godfrey Davis who is the chairman of Mulberry and chief executive outlined the importance of China and Japan. He commented that “The Asia Pacific region represents a significant growth opportunity for the Mulberry brand and these two agreements lay the foundations for an accelerated penetration of the region, especially China and Japan.”

In the short-term, it would appear that “the apple pie” in Tokyo and Osaka is the real potential because other British companies of luxury goods have found the Chinese market taxing. However, Burberry is doing well in China but other companies have been more mixed. Also, despite the mainly negative growth of the Japanese economy since the early 1990s, it is factual that luxury products are still in huge demand. Therefore, the Japanese market, despite many complexities, is much more stable for luxury items and fashion conscious individuals in Tokyo, Osaka, and all over Japan, value luxury fashion brands.

The beauty of “le style Anglais” is that Mulberry focuses heavily on its British identity and local workers are given opportunities. Given this fact, the image of Mulberry is respected because of the business ethics of this company at the local level.

Markets in Tokyo and Osaka are complex and clearly you have huge competition but “le style Anglais” is also unique in itself. Therefore, the next few years will be very fascinating for Mulberry in Japan because now this company is focused more seriously on growing in this nation.

http://www.mulberry.com/ Mulberry

http://www.bristol-business.net/?p=2370 Bristol Business News

http://tokyofashiondaily.blogspot.com/2011/12/mulberry-partners-with-isetan-for-japan.html – Tokyo Fashion Daily

leejay@moderntokyotimes.com

http://moderntokyotimes.com

November 28, 2011

Tokyo fashion: four essential websites for fashion and consumer news

Tokyo fashion: four essential websites for fashion and consumer news

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

 

Information about the vibrant nature of fashion in Tokyo, Osaka, Kobe, and other major cities in Japan, is in huge demand. This applies to mainstream fashion, business factors, Japanese subculture and fashion, buzzing districts, new fashion movements, high range fashion, and a host of other factors. Therefore, this article is aimed at highlighting essential websites about the fashion scene and consumer news in Japan but with an emphasis on Tokyo.

Of course, you have amazing fashion in cities like Osaka and this notably applies to Namba and Umeda. In truth, Osaka is a “hidden global gem” because the sheer vibrancy of fashion in places like Namba and Umeda is amazing and these two districts would bless any major city in the world. However, sadly it is difficult to find a website which regularly updates about the fantastic fashion scene in Osaka. Therefore, the stunning style of Namba ladies remains hidden unlike the fashion scene in Harajuku in Tokyo which is internationally famous.

However, the JapanConsuming http://www.japanconsuming.com website focuses on the entire sector throughout Japan. Therefore, this highly recommended website is aimed at companies based in Japan, companies that are thinking about entering the Japanese market, and for all individuals who are focused on the consumer market in Japan.  The client base tells the story about the influence of JapanConsuming because the list includes L’Oreal, Max Factor, Giorgio Armani, KPMG, Estee Lauder, Godiva, Tiffany, Celine, and a host of others.

Information applies to many factors including market entry, current trends, industry data analysis, and a host of essential areas related to the complex nature of business in Japan. Therefore, if consumer news in Japan is needed alongside a company which is focused on providing detailed information, then JapanConsuming is a must. After all, many companies like Nokia, Tesco, and many others, have found the market in Japan to be either too complex, inflexible, unable to adapt to different demands or have entered a market which is either saturated or not open to change based on various factors.

Tokyo Fashion http://tokyofashion.com/ is a very different type of website because this online magazine is focused on fashion trends in Tokyo, clothing, accessories, the changing scene, trendy districts, up to date news, and various other areas like kawaii culture. Tokyo Fashion website is interactive and this applies to new fashion images of street fashion and using Facebook and Twitter. Therefore, if you want to see visual images of individuals who adore fashion in Tokyo, alongside great information about ongoing events and new in vogue companies, then Tokyo Fashion online magazine will open up the vibrant scene of this mega city.

If you are an individual, company or media source who wants to understand the vibrant alternative scene of Tokyo then La Carmina is the lady to do this. This is based on her first-hand knowledge of the subcultures of Tokyo and the alternative fashion scene. Also, La Carmina is extremely elegant and stylish and this talented individual is clearly passionate about the areas she covers and Gothic Lolita and other fashion styles are highlighted.

Therefore, La Carmina http://www.lacarmina.com/blog/ is in huge demand and this applies to powerful international networks. La Carmina also opens up a new world and digs deep in order to highlight the latest alternative fashion trends, which are hitting and shaping the vibrant Tokyo scene. Her connections also enable La Carmina to stay one step ahead and in the world of alternative fashion and subcultures this is essential.

Style Arena http://www.style-arena.jp is an amazing website for regular news and lovely images of trendy Tokyoites. Therefore, if you want to know about fantastic suburbs to visit, latest fashion news and an abundance of amazing images which enable people to connect with trendy Tokyo – then Style Arena is a place to visit and see Tokyo up close.

Style Arena is administered by the Japan Fashion Association and Modern Tokyo Times certainly checks this fantastic website for news about “Tokyo Street Fashion.” Clearly, the Japan Fashion Association is showing the vibrancy of Tokyo fashion and aspects of culture in this amazing city. This website is a must for people who adore fashion and Tokyo because the contents and images are truly enlightening.

The websites highlighted were not mentioned by ranking but were based on a natural flow and this applies to JapanConsuming being based on the Japanese market unlike the other three websites being focused on Tokyo. Also, La Carmina’s website focuses on the alternative fashion scene and subcultures of Tokyo and this split the other two websites which have more in common, despite the style and layout being different.

Modern Tokyo Times is also aimed at being interactive and if individuals believe that other fashion and consumer websites should be highlighted, then please forward the appropriate website. Overall, these four websites provide many different angles and collectively they provide a powerful picture of the fashion scene in Tokyo.

leejay@moderntokyotimes.com

http://moderntokyotimes.com

November 20, 2011

Tokyo fashion and Nakameguro: a lovely fashion district

Tokyo fashion and Nakameguro: a lovely fashion district

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

Tokyo is a vibrant capital city and you have so many fashionable areas to visit and enjoy the ambience of elegant districts. Nakameguro is one of these lovely and charming districts and the fashion angle appeals greatly. Therefore, not surprisingly this district is in high demand and the reputation keeps on growing.

Nakameguro is one of the many smaller fashion districts which keep on adding spice to life in Tokyo alongside Daikanyama, Jiyugaoka, Kichijoji, Nakano, and Shimo-Kitazawa. In truth, the beauty of Tokyo is that while Aoyama, Harajuku, Ikebukuro, Ginza, Omotesando, Shibuya, and Shinjuku, hog the limelight; it is the lesser lights which have enhanced the quality of life in Tokyo.

If you want the crème de la crème of international and Japanese boutiques then a visit to Aoyama, Ginza, and Omotesando will be high on the agenda and not Nakameguro. However, despite this the fashion sector is buzzing in this part of Tokyo and the independent angle appeals to many fashion lovers.

Nakameguro is blessed with elegant boutiques, an abundance of café bars and quality restaurants and the entire ambience appeals to many individuals who desire to relocate to this trendy district. Also, the location is fantastic because you are on the doorstep of Daikanyama, Jiyugaoka and bustling Shibuya. Therefore, the area is a major hub of fashion and the closeness to Shibuya is a major pulling power for new fashion companies which have opened up in the other smaller districts.

In trendy Nakameguro you will find lovely boutiques along the river and many of these boutiques have young designers who have fresh dreams and ideas. Meanwhile, in the back streets of this enchanting part of Tokyo you will find many shops catering for vintage fashion and independent styles.

Nakameguro is a magnet for artists, musicians, and designers. This in turn is creating a lovely buzz and you can feel the energy. 

Mitsuyo Hara in an earlier article commented that she visits Nakameguro because “the culture is cool and relaxed and she adores vintage fashion.” When asked if she noticed any real changes in recent times she commented that “more fashion boutiques and companies have moved in but a nice balance remains and now more hip than the past.”

Modern Tokyo Times also asked Chika Tanaka about why she visited Nakameguro so much.  Chika Tanaka replied by stating that “The quaint fashion contrasts greatly with Shibuya and refreshes her thinking.”

Chika Tanaka further commented that “Omotesando, Jiyugaoka, and Nakameguro were her three favorite fashion districts.” Also, she hopes to relocate “…to either Jiyugaoka or Nakameguro in the future.”

Takako Hotta, who is an adorable and stunning model and actress in Tokyo, simply adores the boutique Monde Garage in Nakameguro. In her video she comments that “all the clothes are handmade” and this appeals greatly to Takako Hotta.

Also, Takako Hotta likes the independent angle and Chika Tanaka mentioned this aspect. Therefore, fashion lovers who like to buy their clothes in Nakameguro not only look stylish but they also look extremely chic and independent wrapped into one.

In an earlier article by Modern Tokyo Times it was stated that “Shops like J’Antiques stock vintage products and you have many fascinating stores like this in Nakameguro.  The boutiques in the backstreets compliment the vintage angle because you have a nice blend of old and new.”

Overall, Nakameguro is a lovely district and this applies to fashion, having a relaxing time, enjoying quality restaurants and soaking in the ambience.

http://www.youtube.com/watch?v=LYIqXrZ9G2Y Takako Hotta and Monde Garage

http://www.takakohotta.com/

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 
 
November 5, 2011

Tokyo fashion: Elegant fashion from Switzerland adding to Ginza renaissance

Tokyo fashion: Elegant fashion from Switzerland adding to Ginza renaissance

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

In Tokyo the district of Ginza means style, sophistication and the crème de la crème of Japanese and international boutiques. Recently, a new vibe is emerging once more in Ginza and Yurakucho because of the opening of new department stores and fabulous international boutiques.

Luxury companies from Switzerland have opened three new stores in the last few months and this is adding to a new vibe in Ginza. Akris is a company which is famous for exquisite fashion and accessories and clearly Ginza was the ideal choice.

The rich history of Akris fits in well with Ginza because sophistication and crème de la crème fashion companies, is the reality of this plush and refined district in Tokyo. Akris was created in 1922 by Alice Kriemler-Schoch and just like images of Switzerland which applies to stunning beauty, refinement and a nation which is confident and sophisticated. Then Akris and other refined fashion companies from Switzerland are creating a lovely and elegant vibe and adding to the renaissance of Ginza.

The fashion house Akris is based on Haute Couture craftsmanship, minimalism, elegance and the finest material. Other impeccable facts about this company apply to sheer innovation, understanding the complexity of fashion in the modern world and providing a look which is chic and elegant.

Bally just like Akris have opened a new stunning boutique in Ginza and this magnificent fashion company is extremely rich in history. Carl Franz Bally and Fritz his brother founded this company in 1851. However, Fritz would soon leave but Carl Franz Bally was undeterred and by the 1860s this innovative company employed over 500 individuals and expansion would continue because the quality shoes were in high demand.

The reputation of Bally speaks for itself because sophistication and amazing merchandize is all rolled into one. In 1976 Bally reached out to new markets because now this sublime company also focused on handbags, clothing and leather accessories.

However, 1977 would witness a major event because the Bally family now sold all their interests in this exquisite company but the foundation stone of Carl Franz Bally remained in spirit and name.

Not surprisingly, teething problems began to emerge because the global market was changing and developing nations were flooding the market. Despite this, it is clear that this wasn’t the real issue because Bally stands for refinement, exquisite quality and their client base is very different.

Therefore, a negative period began to unfold but the rich history of Bally and remaining loyal to high quality merchandise, meant that a new renaissance for this company would once more emerge. This renaissance can be seen by recent bold moves and the opening of Bally in Ginza was certainly well planned because this part of Tokyo is a fitting place for such a stylish and graceful company.

Freitag, unlike Bally and Akris, isn’t based on such a rich history but just like the founder of Bally this company had a firm direction and responded to the environment that shaped their thinking. Feitag have firmly established themselves internationally and in Japan this hip and stylish company is certainly in demand.

In an article by Regula Brechbuhl called “Freitag – The Designer Bag With a Conscience” the author comments in 2008 that “It was 1993 when the brothers Daniel and Markus Freitag introduced their first Freitag bag with its distinctive, unisex design. The bag caught on fast with young people in Zurich, and soon became a must-have item, mainly because they were colorful, original and carried a message about environmental friendliness, as they were pieced together from bits of recycled truck tarps. That year, the brothers produced just 40 bags – by 1994, it was five times as many. The brothers’ timing was just right: This was the period when people, students especially, were getting into heated arguments about the destruction of the forests, the importance of recycling and the detriments of environmental pollution. So the two designers were suddenly hailed as visionaries.”

Further down the article by Regula Brechbuhl it is stated that “…the Freitag credo: loving attention to detail. For example, a photograph is taken of every bag produced, then attached to it with a description of how that particular model came about…..This is just the sort of detail that appeals to Japanese consumers…. Freitag products are now on sale in 36 Japanese city center shops (applies to 2008). “What’s currently happening in Japan, is just what happened in Switzerland between 2000 and 2003,” says CEO Streuli. “We are now concentrating on markets with a similar growth curve, and in which the product is well understood, including urban centers in Japan, Germany, Benelux, Italy and Scandinavia. The potential for growth is gigantic.”

Akris, Bally, and Freitag, have their own individual history and this also applies to their respective relationship with Japanese consumers. However, to have such exquisite companies opening up in Ginza in 2011 speaks volumes about the current renaissance in Ginza and Yurakucho which go into each other.

Switzerland is famous for stunning beauty, highly advanced economy, sophistication and a nation which is confident. These three companies will bring their own style and innovation to the heart of Ginza. Therefore, Japanese consumers of luxury products alongside tourists who visit fashionable Ginza will all benefit.

Indeed, Ginza and these three sublime companies is a perfect match!

http://moderntokyotimes.com

October 25, 2011

Tokyo fashion: Lumine to open a new store in trendy Yurakucho

Tokyo fashion: Lumine to open a new store in trendy Yurakucho

Michel Lebon and Lee Jay Walker

Modern Tokyo Times 

Lumine in Tokyo – MODERN TOKYO TIMES

The retail fashion expert at Tokyo Fashion Daily, Timothy Schepis, who can be viewed at the following website http://tokyofashiondaily.blogspot.com/, is highlighting the opening of Lumine in Yurakucho which will be open for business on October 28. Lumine is a very trendy fashion store whereby you have many exquisite boutiques which target young ladies in their 20s and 30s.

In Ikebukuro the Lumine store certainly helped to rejuvenate the west side because the boutiques inside are elegant, stylish, lovely quality, and trendy. Also, Lumine is building on from Marui, H&M and other fashionable stores which have opened up in the same Yurakucho and Ginza neighborhood.

Therefore, the demographic make-up of shoppers in Ginza and Yurakucho is reflected by these recent changes and if anything, it really compliments the entire fashion set up of Ginza and Yurakucho. This applies to extremely up market fashion boutiques which are focused mainly on a slightly older client base and this blend of diverse shoppers is creating a fresh buzz.

Timothy Schepis comments that “…the newly redeveloped Yurakucho location will be the 14th for Lumine in Japan and will be the first not to be part of a railway station. At 22,000sqm Yurakucho Lumine will house up to 100 tenants targeting women in their 20s and 30s which make up Lumine`s core customer. Most of the tenants will be fashion brands including United Arrows with the rest of the tenants; cosmetics brands, household goods and restaurants.”

Timothy Schepis is also highlighting the fact that the new store will “be the first not to be part of a railway station” and this is intriguing because it shows either new thinking or realism? Realism applies to retail space available and the fact that the train station isn’t designed for a trendy store of such high quality.

However, surrounding Yurakucho train station you have many exquisite buildings and fashionable areas. Also, with the fame of Ginza and the fact that Ginza and Yurakucho are connected means that a sizeable hub of fashion keeps on growing and this makes good commercial sense for Lumine.

After all, Marui, H&M, and other stores, have already began to alter the nature of fashion in the area. Therefore, Lumine, which is a fantastic company because it moves with the times, clearly saw an opening and the omens look good despite the negativity of the economy of Japan.

It is also noticeable that United Arrows will be a tenant at Lumine’s new fashion store because this company is doing sound business. Timothy Schepis comments that “United Arrows success stems from their strong product merchandising and ability to understand fashion trends and translate them to strong merchandise and sales.”

It is clear that changes are happening in Yurakucho and the surrounding area and this adds to the beauty of fashion in Tokyo because it never remains static. These fresh ideas and new stores opening is what makes Tokyo fashion so special because companies can’t rest, and if they do, then others will simply take their market away from them or reduce their market share.

Lumine and Hankyu will also be connected and this is a continuation of past policies by Lumine. After all, the trendy Lumine store in Ikebukuro on the west side is also connected with Tobu Department Store.  This fact will be a clear winner for both companies and clearly this is a strong safety mechanism.

The new buzz created by Lumine and other companies will certainly add spice to the entire area because other stores like Printemps Ginza focus on a similar market. This competition will create a fresh dimension and Matsuya Ginza and Mitsukoshi Ginza began their “Ginza Fashion Week” on October 19.

The word is out thanks to Timothy Schepis and other fashion experts who provide essential information about Tokyo and Japanese fashion.

http://www.lumine.ne.jp/shinjuku/

http://www.fashion-j.com/E/trend/201010.html

http://tokyofashiondaily.blogspot.com/ – TIMOTHY SCHEPIS  (can be followed on Twitter)

http://tokyofashiondaily.blogspot.com/2011/10/coming-soon-yurakucho-lumine.html

http://www.fashion-j.com/E/trend/201010.html (3rd article from the top shows some images of Lumine in Ikebukuro.)

MODERN TOKYO TIMES IMAGES TAKEN IN LUMINE IN IKEBUKURO

http://moderntokyotimes.com