Remembering the fashion sector after the tragic tsunami which killed over 19,000 people

Remembering the fashion sector after the tragic tsunami which killed over 19,000 people 

Michel Lebon, Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

The events of March 11, 2011, in Japan will forever be etched into the memory of this nation because of the utter devastation that followed. Over 19,000 people perished because of the tsunami which followed the 9.0 magnitude earthquake. Therefore, this event is now embedded within the psyche of Japan and this applies to both the trauma and the response to such devastation.

Internationally, countless nations supported Japan and likewise individuals, charities, organizations and various sectors gave generously to help the people who were hit the hardest. The fashion industry within Japan and outside of this country also supported the people of Tohoku. Likewise, the nuclear shadow meant that many people in the surrounding areas were also worried about this aspect. Given this reality, local fashion companies in Tokyo and other cities provided not only material support but also emotional support.

In Tokyo for example you had the Mighty Harajuku Project which was the brainchild of Sebastian Masuda (6% DOKIDOKI). While internationally powerful fashion houses responded to the tsunami in many different ways in order to support the people of Japan.

Often the fashion industry is portrayed to be “one dimensional” but clearly this sector is far from “one dimensional.” On the contrary, many within the fashion sector responded with care and sincerity. Giorgio Armani, and many other famous people within the fashion sector, showed the “heart of fashion” to the people of Japan.

Indeed, the deep shock of the tsunami and the enormous loss of life encouraged Giorgio Armani to show his deep respect of Japan. He did this during the Paris Fashion Week show in July of last year. During this major fashion event Giorgio Armani incorporated aspects of Japanese culture within his adorable designs.

In an earlier article by Modern Tokyo Times it was stated that “Funds being donated by Armani are much appreciated and the same applies to other famous fashion designers who have done so much to support the people of Japan. Often people only see a single dimension towards fashion and this applies to enhancing beauty.”

“Armani’s exclusive haute couture collection (Fall/Winter 2011-2012) during the Paris Fashion Week highlighted the rich heritage of Japan.  His amazing designs focused on dresses being based on the kimono-style, elegant floral prints on exquisite silk, kanzashi, elements of geisha, and other unique images of Japanese symbols were fused within the stunning Armani collection.”

It may appear that fashion and the tsunami are a million miles apart and in terms of what happened on this tragic day, then this is true. However, in other areas both events came together because fashion helped many people during the psychological stress process and lack of confidence related to the nuclear crisis. Therefore, fashion for many people was “therapeutic” and a way of fighting back against so much trauma and despondency.

Financially, then all economic support was welcomed because many communities were devastated by the brutal tsunami. Alongside the financial aspect was a feeling that other people all over the world truly cared about the plight of people who had been hit the hardest. Once more this helped in the area of psychology.

In the past Japan had been a place for famous international brands to “make hay” and since this tragic event the fashion sector is once more buzzing in this country. In this sense, many international fashion companies and individuals were highlighting their deep appreciation related to past and current connections which remain strong. Giorgio Armani commented that he had been “profoundly moved by the tragic events” related to March 11, 2011.

Giorgio Armani’s fashion show titled the Hommage au Japon meant that his entire fashion collection highlighted the natural beauty of Japanese culture within amazing styles. This genuine warmth was appreciated deeply within the fashion sector in Japan and among lay people who adore the fashion sector. Like usual, the collection highlighted the panache of the individual who created such a stunning fashion display.

Overall, many within the international fashion sector showed their love of Japan by providing many different types of support. This applies to economic support, psychological factors, a collective feeling of humanity, showing the people of Japan that they weren’t alone during this tragic period and in other vital areas.

 

leejay@moderntokyotimes.com

http://moderntokyotimes.com

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