Tokyo Fashion: buzzing Shimokitazawa and a desirable place to reside

Tokyo Fashion: buzzing Shimokitazawa and a desirable place to reside

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

Tokyo is famous for fashion and in smaller districts like Shimokitazawa, Nakameguro, and Jiyugaoka, the blend of fashion and place to reside is perfect. The emphasis in this article is trendy Shimokitazawa (locals often say Shimokita) because this lovely suburb is extremely charming. Therefore, many Tokyoites and people who move to Tokyo, find this area a highly desirable place to reside.

The mix in Shimokitazawa is what makes the place come alive because you have families, single people, students, business people, and people of all age groups, who mingle freely and the ambience is most appealing. Also, this part of Tokyo is very near to Harajuku, Shibuya, Shinjuku, and other high octane areas of this mega-city.

However, the beauty of Shimokitazawa is that you have trendy boutiques, many bars, live house, lovely restaurants, and a nice blend of shops. Yet, unlike the high octane nature of Shinjuku and Shibuya, you have a natural refined area to reside whereby you can escape the ongoing crowds. Therefore, the more sedate pace of life can be found but within a lovely fashion district.

Students and the younger generation also adore Shimokitazawa because the fashion scene is independent and you have many boutiques in the backstreets and main fashion area to browse around.  Live house music is also very popular and you have many music outlets to check out the latest vibes hitting Tokyo and internationally. Also, theatrical performances take place in this suburb and café bars, restaurants, drinking places, and so forth, means that people can relax and enjoy the finer things in life.

In an earlier article by Modern Tokyo Times it was stated that “In the backstreets of Shimokitazawa you will find many fashion outlets and also a nice mix of quality secondhand shops selling fashion, music, antiques and a host of other products. At the same time you can feel a nice atmosphere because of cafe bars and at night the ambience is very vibrant. However, despite the energetic feel of the place you don’t have the continuing rush of Harajuku and Shinjuku and this is an added bonus.”

“It is also nice to wander around this part of trendy Tokyo because you have many narrow alleyways which are inaccessible to cars and this makes your visit even more pleasurable. Also, the narrow alleyways are a treasure because you have so many different stores selling various products and often you will find a new fashion outlet that you bypassed before because of limited knowledge of the area.”

The backstreets are full of different types of shops and because many areas are inaccessible by car this makes the environment feel so much better. At the same time, you can often uncover a new gem in the backstreets and this applies to a new shopping store or place to relax. This fact about Shimokitazawa is most rewarding for people who are relatively new to this suburb because it will take a while before you come accustomed to the area.

The fashion resale company UTA is popular and the same applies to Haight and Ashbury, Mocha (12 minute walk from the train station), Banana Fish, Milla Biflora, Little Trip To Heaven, Lotty, and Mori girls also like Carolina Glaser which also sells natural fashion. Some of the above mentioned fashion companies sell vintage clothing and this notably applies to Lotty and Milla Biflora.  

Other popular stores to visit include Blonde on Blonde, Cosmic Lounge, Bruce-Pee, WEGO, Lanp, Fig London, and many other companies which are located in this part of Tokyo. The mix of independent fashion, natural fashion, vintage clothing, punkish styles, Mori fashion, secondhand clothing shops, and other styles, highlights the richness of this lovely suburb.

Shimokitazawa will continue to bloom because the unique ambience of this place can be felt and the changing nature of fashion, new generation of students, and other important factors, means that this place will remain fresh. Therefore, if you want to enjoy a fashionable suburb to visit or are thinking about a new place to reside in Tokyo – then Shimokitazawa fits the bill perfectly.


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