Tokyo fashion: Lumine to open a new store in trendy Yurakucho
Michel Lebon and Lee Jay Walker
Modern Tokyo Times
The retail fashion expert at Tokyo Fashion Daily, Timothy Schepis, who can be viewed at the following website http://tokyofashiondaily.blogspot.com/, is highlighting the opening of Lumine in Yurakucho which will be open for business on October 28. Lumine is a very trendy fashion store whereby you have many exquisite boutiques which target young ladies in their 20s and 30s.
In Ikebukuro the Lumine store certainly helped to rejuvenate the west side because the boutiques inside are elegant, stylish, lovely quality, and trendy. Also, Lumine is building on from Marui, H&M and other fashionable stores which have opened up in the same Yurakucho and Ginza neighborhood.
Therefore, the demographic make-up of shoppers in Ginza and Yurakucho is reflected by these recent changes and if anything, it really compliments the entire fashion set up of Ginza and Yurakucho. This applies to extremely up market fashion boutiques which are focused mainly on a slightly older client base and this blend of diverse shoppers is creating a fresh buzz.
Timothy Schepis comments that “…the newly redeveloped Yurakucho location will be the 14th for Lumine in Japan and will be the first not to be part of a railway station. At 22,000sqm Yurakucho Lumine will house up to 100 tenants targeting women in their 20s and 30s which make up Lumine`s core customer. Most of the tenants will be fashion brands including United Arrows with the rest of the tenants; cosmetics brands, household goods and restaurants.”
Timothy Schepis is also highlighting the fact that the new store will “be the first not to be part of a railway station” and this is intriguing because it shows either new thinking or realism? Realism applies to retail space available and the fact that the train station isn’t designed for a trendy store of such high quality.
However, surrounding Yurakucho train station you have many exquisite buildings and fashionable areas. Also, with the fame of Ginza and the fact that Ginza and Yurakucho are connected means that a sizeable hub of fashion keeps on growing and this makes good commercial sense for Lumine.
After all, Marui, H&M, and other stores, have already began to alter the nature of fashion in the area. Therefore, Lumine, which is a fantastic company because it moves with the times, clearly saw an opening and the omens look good despite the negativity of the economy of Japan.
It is also noticeable that United Arrows will be a tenant at Lumine’s new fashion store because this company is doing sound business. Timothy Schepis comments that “United Arrows success stems from their strong product merchandising and ability to understand fashion trends and translate them to strong merchandise and sales.”
It is clear that changes are happening in Yurakucho and the surrounding area and this adds to the beauty of fashion in Tokyo because it never remains static. These fresh ideas and new stores opening is what makes Tokyo fashion so special because companies can’t rest, and if they do, then others will simply take their market away from them or reduce their market share.
Lumine and Hankyu will also be connected and this is a continuation of past policies by Lumine. After all, the trendy Lumine store in Ikebukuro on the west side is also connected with Tobu Department Store. This fact will be a clear winner for both companies and clearly this is a strong safety mechanism.
The new buzz created by Lumine and other companies will certainly add spice to the entire area because other stores like Printemps Ginza focus on a similar market. This competition will create a fresh dimension and Matsuya Ginza and Mitsukoshi Ginza began their “Ginza Fashion Week” on October 19.
The word is out thanks to Timothy Schepis and other fashion experts who provide essential information about Tokyo and Japanese fashion.
http://tokyofashiondaily.blogspot.com/ – TIMOTHY SCHEPIS (can be followed on Twitter)
http://www.fashion-j.com/E/trend/201010.html (3rd article from the top shows some images of Lumine in Ikebukuro.)
MODERN TOKYO TIMES IMAGES TAKEN IN LUMINE IN IKEBUKURO