Posts tagged ‘Sebastian Masuda and mighty harajuku’

April 19, 2011

Tokyo: radiation scare seems distant and Mighty Harajuku Project

Tokyo: radiation scare seems distant and Mighty Harajuku Project 

Lee Jay Walker

Modern Tokyo Times

Ladies in Ikebukuro shopping -  Modern Tokyo Times imageLadies in Ikebukuro shopping – Modern Tokyo Times image

The devastating earthquake which unleashed the potent tsunami is still an ongoing nightmare for hundreds of thousands of residents who reside in shelters in northeast Japan.  Added to this, is the ongoing pain and suffering because whole communities have been destroyed and the loss of life was huge. 

At the same time, the nuclear dimension remains a major problem for people in Fukushima and areas which are close to this prefecture.  Therefore, the exclusion zone surrounding the Fukushima Daiichi nuclear plant and areas within range are still ghost towns and the future looks bleak.

The initial shock of the earthquake and tsunami could be felt clearly in Tokyo and many people were in a daze and confused.  After all, the powerful tremors on March 11 in Tokyo were severe and the capital city was hit by power failures and other structural problems.

Television images of the tsunami in northeastern Japan were shocking and while the tsunami was not a threat to Tokyo the psychological impact was enormous.  Also, many Tokyo residents will have strong family connections with this part of Japan because many Japanese individuals move to Tokyo from all over Japan.

Then after several days it became apparent that the Fukushima Daiichi nuclear plant was in a serious crisis.  This unleashed the best and worse about journalism because some reports were realistic however others were scaremongering and this all added to the confusion.

Tens of thousands of foreign nationals began to flee Tokyo and other areas of Japan and many Japanese individuals also felt uneasy.  However, for the vast majority of people in Tokyo they were staying and while the atmosphere felt eerie at times during the initial period; the overwhelming majority of people just knuckled down and focused on daily problems.

Many embassies were closed and some companies sent their international staff to other areas of Japan or sent them home.  This led to further strains on the economy because many media outlets were blowing up the crisis in Tokyo. However, in truth, most Tokyoites were counting their blessings because it was clear that the real crisis belonged to northeastern Japan.

The radiation scare did cause alarm bells for some people in the first few weeks and parents of babies and young children seemed particularly worried.  Therefore, you had a brief spell when bottled water was in vogue because of radiation fears but this fear is now in decline for the majority of Tokyoites.

The crisis in Tokyo witnessed greater community bonds and individuals responded in kind.  For example Sebastian Masuda, the founder of 6%Dokidoki, used the potency of his fashion company and began the “Mighty Harajuku Project.”

In my article called Mighty Harajuku Project: fashion sector responds to the devastating earthquake, I comment that “Sebastian Masuda was shocked by the events which engulfed the north-eastern-Tohoku region on March 11 and which continue to beset the region.  This applies to the huge loss of life, the ongoing homeless problem, whole communities being destroyed, thousands of bodies being washed up along the coast, and the ongoing nuclear cloud hanging over Fukushima and creating a major radiation problem.”

“In Harajuku the creativity of this place which Sebastian Masuda genuinely cares about also uniquely provides its own distinctive community.  Irrespective if this applies to locals, people who often visit Harajuku because of the buzz it creates or to workers who commute to Harajuku.”

“Therefore, Sebastian Masuda focused on all the positives and energy of Harajuku and came up with the “Mighty Harajuku Project.”  The purpose of this project is to help the disadvantaged who have suffered so much since the earthquake and tsunami hit Japan on March 11; and to give encouragement and support to people who utilize the energy and environment of Harajuku because so many people are still bewildered by recent events.”

The “Mighty Harajuku Project” was bigger than it could be imagined because it united youths and young adults who are fashion conscious in trendy Harajuku and built bridges with people from other communities.  Also, the “Mighty Harajuku Project” was telling the world that Tokyo may be in shock however the “heart was still ticking” and this applies to the spirit of Harajuku and other areas of Tokyo.

It now appears that Tokyo is returning to normal albeit with minor problems from time to time; for example train related problems or stores closing a tad early.

However, these minor problems do not compare with the real problem areas and it will take a long time for parts of Iwate, Miyagi, and Fukushima to recover and other areas which were hit by the earthquake and tsunami.

Also, the nightmare for people close to the Fukushima Daiichi nuclear plant will continue and many sectors like the fisheries will face an uphill struggle to survive.

Now Tokyo must play its role in putting Japan back on its feet because while you have many powerful cities like Osaka and Nagoya; it is apparent that Tokyo is the engine of Japan and international companies and tourists flock to this city for different factors.

The Kansai region is potent and powerful but in the eyes of the international community the image of Tokyo is strong.

Therefore, it should be known that by the middle of April the vibrancy of Tokyo is gradually building up and many embassies have returned.  It is hoped that this will be followed by an economic upturn in the following few months because enormous strains are being put on the economy.

The spirit of the “Mighty Harajuku Project” was based on compassion, hope, and a sense that the future will be reshaped by new creativity. 

It is hoped that politicians in Japan will overcome their petty bickering and back stabbing and that the international community will flock back to Tokyo and Japan.         

http://sebastianz.jugem.jp/?eid=508    (personal blog)

http://www.dokidoki6.com/   (Please visit this fashion website)

http://tokyofashion.com/6dokidoki-mighty-harajuku-project-2011-world-tour/  – Please visit this website about the Mighty Harajuku Project.

http://www.japanforum.com/gallery/showgallery.php?cat=2  (Harajuku fashion)

leejay@moderntokyotimes.com

http://moderntokyotimes.com 

March 31, 2011

Mighty Harajuku Project: fashion sector responds to the devastating earthquake

Mighty Harajuku Project: fashion sector responds to the devastating earthquake

Lee Jay Walker

Modern Tokyo Times 

Harajuku

Harajuku

 

The usual image of all major cities in the centre will see major dividing lines and Tokyo is no different. Therefore, in Tokyo you will have places like Edogawabashi where you have stunning parks and Chinzan-so is a place where the Japanese garden comes alive and old statues to the various Shinto gods can be found.

Alternatively, Harajuku is famous for fashion and even within Harajuku you will have notable brands and highly expensive fashion shops in the Omotesando Hills area.  However, you can also find many fashion outlets which cater for individualistic styles, which flow with current fashion trends amongst the younger generation, highly experimental, and you will find many smaller exquisite fashion shops throughout Harajuku and the Omotesando backstreets area.

It may appear that the streetwise fashion youngsters are very distant from the wider society where conformity often dominates. Or if you see an individualistic young lady or boy who are dressed in a very striking way then it may appear that these individuals are obsessed by fashion and that they have little in common with the usual salary man in Tokyo.

Also, the streets of fashion in Tokyo may appear to be miles away from the rural areas of Fukushima, Iwate, and Miyagi.  However, if you scratch under the surface then the vast majority of citizens in Tokyo, irrespective of age or fashion sense, are deeply shocked and saddened by the recent earthquake, tsunami, and the nuclear crisis hanging over Fukushima.

Therefore, the fashion conscious in Harajuku have organized the “Mighty Harajuku Project” which is aimed at generating capital in order to help the people of Fukushima, Iwate, Miyagi, and other areas hit by the recent tragedy which engulfed the north-eastern Tohoku region.

The “Mighty Harajuku Project” is the brainchild of Sebastian Masuda who is the founder of 6%Dokidoki.  Sebastian Masuda cares deeply about Harajuku and 6%Dokidoki provides an abundance of brightly colored accessories and like Harajuku itself the company is vibrant and individualistic.

Sebastian Masuda was shocked by the events which engulfed the north-eastern-Tohoku region on March 11 and which continue to beset the region.  This applies to the huge loss of life, the ongoing homeless problem, whole communities being destroyed, thousands of bodies being washed up along the coast, and the ongoing nuclear cloud hanging over Fukushima and creating a major radiation problem.

In Harajuku the creativity of this place which Sebastian Masuda genuinely cares about also uniquely provides its own distinctive community.  Irrespective if this applies to locals, people who often visit Harajuku because of the buzz it creates or to workers who commute to Harajuku.

Therefore, Sebastian Masuda focused on all the positives and energy of Harajuku and came up with the “Mighty Harajuku Project.”  The purpose of this project is to help the disadvantaged who have suffered so much since the earthquake and tsunami hit Japan on March 11; and to give encouragement and support to people who utilize the energy and environment of Harajuku because so many people are still bewildered by recent events.

At first the staff of 6%Dokidoki, customers and others all chipped in and gave donations but this was just the initial stage. After this, Sebastian Masuda wanted to provide a positivity about Harajuku despite the recent worries and concerns and then to let other areas throughout Tokyo and Japan know that Harajuku is baring up and focused on the future – despite understanding the dire nature of events in Fukushima, Iwate, and Miyagi and the radiation fear which is felt by many.

Also, Sebastian Masuda wanted to reach out to the youth of Tokyo and to assure the younger generation that Harajuku was a haven amidst all the chaos, sorrow, anguish, and sense of foreboding.

This image of positivity which is based on care and support was also important to show the world because Harajuku is famous for fashion and an economic recovery is needed in order to help people who have suffered so much.

The “Mighty Harajuku Project” also shows you the heart of the younger generation and that fashion companies have a serious side which desire to reach out in times of need. 

Therefore, this project is helping people who need assistance in order to overcome so much tragedy and at the same time it is creating positivity within Tokyo and Japan.

Also, it is important that the outside world knows that Japan is not only ticking but it is fighting back against adversity.  Recently, tourist numbers are down and some business companies have pulled out of Tokyo in the short-term. 

However, it is vital that the economy of Japan is supported and the energy of the “Mighty Harajuku Project” is a way of showing everybody that Tokyo is ticking and churning out fresh ideas.

At the same time, the people of Harajuku want to show their compassion and sense of solidarity because they know that you have so much pain and sorrow in places which were hit by the earthquake, tsunami, and nuclear crisis.

                                                                                                                                                                       

n.com/mighty-harajuku-project/        

http://sebastianz.jugem.jp/?eid=508   (personal blog)

http://www.dokidoki6.com/   (Please visit this fashion website)

http://www.japanforum.com/gallery/showgallery.php?cat=2  (Harajuku fashion)

leejay@moderntokyotimes.com

http://www.moderntokyotimes.com

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